May 18, 2017

Digital video ad spending is growing but TV is still huge

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Record number of original TV shows created in 2019

A whopping 532 original scripted television series were created last year, according to the latest data from FX Networks Research, up 7% from the year before.


Why it matters: In recent years, experts wondered if the TV market would eventually reach "Peak TV," or a point of total saturation. The new data suggests that hasn't happened yet.

Go deeperArrowJan 9, 2020

2020 rules of the road for the Age of Misinformation

Illustration: Sarah Grillo/Axios

With just weeks to the Iowa caucuses, social media platforms have finalized their rules governing political speech — and fired a starting pistol for political strategists to find ways to exploit them from now till Election Day.

Why it matters: "One opportunity that has arisen from all these changes is how people are trying to get around them," says Keegan Goudiss, director of digital advertising for Bernie Sanders' 2016 campaign and now a partner at the progressive digital firm Revolution Messaging.

The Olympics and the 2020 election are saving next year's TV advertising sales

Data: MAGNA Advertising; Table: Andrew Witherspoon/Axios

If it weren't for the Olympics and the election next year, TV advertising sales would be down again next year, according to MAGNA, an advertising firm.

Why it matters: Engaged live audiences have become a commodity for advertisers, and they are willing to spend big.