A major outside Democratic group is outspending President Trump on Facebook ads in the crucial battleground states of Florida, Pennsylvania, Michigan and Wisconsin.

Why it matters: 2020 presidential candidates have spent at least $61 million so far this cycle on Facebook and Google ads, with Trump in the lead, according to the Wesleyan Media Project. But that's national spending. The state-by-state spend (below) is important because that's where the 2020 election will be won.

Expand chart
Data: Bully Pulpit Interactive; Table: Axios Visuals

The big picture: Trump is still using online advertising more aggressively than Democrats.

  • "The Trump campaign’s intense testing of ads is one example," writes the NYT. "It posts dozens of variations of almost every ad to figure which plays best. Do voters respond better to a blue button or a green one? ... Will they more readily cough up cash for an impeachment defense fund or an impeachment defense task force?"
  • As Axios' Ina Fried and Sara Fischer write: "Online ad spending offers President Trump an efficient way to target sympathetic voters with fundraising pitches and barrage them with inflammatory messages on issues ranging from immigration to impeachment."

Meanwhile, Priorities USA — a major Democratic super PAC — launched a digital ad campaign in late July "focused on holding President Trump accountable" and highlighting how his economic policies have negatively affected some Americans.

  • The group spent $40 million online in 2016 and they said they plan to spend more than that in 2020.

Yes, but: The GOP has more than $150 million cash on hand for their 2020 efforts, so Democrats aren't yet winning the money race.

The bottom line: Whoever wins the next election will need a battleground strategy online that reflects a comprehensive field operation on the ground in these states.

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Illustration: Sarah Grillo/Axios

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Trump pushes to expand ban against anti-racism training to federal contractors

Trump speaking at Moon Township, Penns., on Sept. 22. Photo: Mandel Ngan/AFP via Getty Images

President Trump announced late Tuesday that the White House attempt to halt federal agencies' anti-racism training would be expanded to block federal contractors from "promoting radical ideologies that divide Americans by race or sex."

Why it matters: The executive order appears to give the government the ability to cancel contracts if anti-racist or diversity trainings focused on sexual identity or gender are organized. The memo applies to executive departments and agencies, the U.S. military, federal contractors and federal grant recipients.

Louisville declares state of emergency as Breonna Taylor decision looms

A demonstrator holds up a sign of Breonna Taylor during a protest in Louisville, Kentucky. Photo: Brandon Bell/Getty Images

Louisville Mayor Greg Fischer declared a state of emergency Tuesday "due to the potential for civil unrest" ahead of Kentucky Attorney General Daniel Cameron's expected announcement on the Breonna Taylor case.

Of note: Louisville has witnessed more than 115 days of protests over the police killing of Taylor, an unarmed Black woman, with calls for all the officers involved to be charged.

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