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Destination VR is the place to be

The Jurassic World VR experience.
The Jurassic World VR experience. Photo: The Virtual Reality Company

With consumer virtual reality headset sales not living up to the original hype, there is growing interest in what is known as destination VR — fixed locations where people can try out a specific experience. Such installations are coming soon to a mall, theater or restaurant near you, if they aren't there already.

Why it matters: By virtue of dedicated space and being able to justify the cost over many patrons, destination VR efforts can often provide an experience well ahead of what even a traditional high-end home system can offer. As such, it's a glimpse of where the industry is headed.