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Data: Chartbeat; Chart: Andrew Witherspoon/Axios

New data from Chartbeat provided to Axios finds that working from home has pushed people to scroll deeper through article pages on desktop, and slightly less through articles on mobile.

Why it matters: The change, which coincides with the start of the pandemic, could suggest that users prefer to engage more with article pages when they have the opportunity to read them on a bigger screen.

Several factors could be influencing the trend, says Bonnie Ray, head of data science at Chartbeat, an analytics company.

  1. Desktop usage has spiked overall as people spend more time at home. Pre-pandemic article reading habits on mobile may have shifted to desktop.
  2. Articles are encountered differently on desktop versus mobile. Ray found the portion of article views from search with no scrolling has gone down significantly over time, but hasn't changed on social. A higher percentage of search traffic versus social occurs on desktop, so "it could be that articles we seek out via search are more relevant to us versus ones served up to us on social," Ray says.
  3. Window heights: Desktop scrolling may have increased more relative to mobile because window heights on desktop have changed very little over the past year, hovering at ~780 pixels, while window heights on mobile have increased from ~580 to 650 pixels.

Between the lines: The trend mostly holds true for all but the smallest of websites.

  • A page view with no scrolling means that the viewer never scrolled "below the fold" on a website, or below the typical height of a desktop browser — about 780 pixels.
  • Scroll depth has stayed the same for landing pages on desktop, but has decreased over time for landing pages on mobile.
  • In North America, the percentage of people who do not scroll "below the fold," on article pages has decreased significantly during the pandemic from 34% to 25% across both mobile and desktop.

Scrolling behavior mirrors overall desktop and mobile trends over time, with new visitors tending to scroll slightly deeper than returning or loyal visitors.   

The bottom line: On social media, users often jokingly complain about spending more time "doomscrolling," or absorbing dystopian news while scrolling through their phones.

  • The Chartbeat analysis suggests that while we like to joke about "doomscrolling," we are in fact scrolling deeper through articles, at least on desktop, than we were before.

Methodology: The data from a sample of 300 global sites of all sizes that opt-in to allow Chartbeat to aggregate and anonymize their data for research purposes.

Go deeper

Minnesota schools "all over the board" with mask-wearing guidance

Illustration: Brendan Lynch/Axios

Minnesota and federal health officials are urging universal masking in schools this fall, but not all local districts are following suit so far.

Driving the news: The Minnesota Department of Health issued new back-to-school guidance Wednesday, encouraging mask use indoors for students and teachers regardless of vaccination status.

  • Unlike last year, the state won't mandate mask use. Decisions will be up to local districts and school boards.
Updated 20 mins ago - Sports

Olympics dashboard

Team USA's Simone Biles during the women's team final on day four of the Tokyo 2020 Olympic Games at Ariake Gymnastics Centre on Tuesday in Japan. Photo: Fred Lee/Getty Images

🤸🏾‍♀️: Simone Biles reacts to "love and support" after withdrawing from all-around gymnastics and team finals, citing her mental health

🏃: U.S. pole vaulter Sam Kendricks withdraws from Games after positive coronavirus test

🏊‍♂️: Caeleb Dressel wins gold in men's 100m freestyle —Bobby Finke wins gold in first men's Olympic 800m freestyle

📷: In photos: Tokyo Olympics day 6 highlights

🗓: The Olympic events to watch today

💵: Olympic athletes see more sponsorship opportunities

🏃‍: Female Olympians push back against double standard in uniforms

Go deeper: Full Axios coverage - Medal tracker

Felix Salmon, author of Capital
37 mins ago - Economy & Business

Giant earnings growth for the world's largest companies

Illustration: Aïda Amer/Axios

Never in the history of capitalism have the world's biggest companies grown as fast as the tech giants in recent years.

Why it matters: A series of stunning earnings reports this week — with another one likely to arrive Thursday afternoon, from Amazon — has underscored the astonishing growth among a group of companies that were already some of the most profitable of all time.