Feb 17, 2020 - Politics & Policy

As 2020 Democrats launch ads for Nevada, Bloomberg homes in on Trump

Bloomberg rallies in Nashville, Tenn. on Feb. 12. Photo: Brett Carlsen/Getty Images

Democratic presidential hopeful Michael Bloomberg will release three nationwide TV ads on Tuesday morning that are laser-focused on one thing: beating President Trump, whom one ad describes as "the biggest bully of all."

The big picture: 2020 Democrats face their next electoral test on Saturday in Nevada, a state with a critical Hispanic constituency. Bernie Sanders, Tom Steyer, Pete Buttigieg and Amy Klobuchar are releasing Spanish-language ads in the state, the New York Times and NBC News report.

  • Bloomberg's ads will play across 28 states, including Nevada and its Reno market to hit California voters near the area, campaign spokesperson Sabrina Singh told Axios.
  • There is no current end date for the ads, Singh said. The campaign declined to disclose their cost.

Background: Bloomberg's ad spending is overwhelmingly geared to tackle Super Tuesday, while his competitors are focused on early primary states.

  • Joe Biden, Elizabeth Warren, Steyer and Bloomberg have released ads in South Carolina that feature clips of praise from Barack Obama, per the Times.

By the numbers: Bloomberg's campaign is outspending his top 2020 rivals on digital and network ad spending, pouring in about $310 million.

  • His campaign announced a plan earlier this month to double ad spending, which is expected to reach $600 million for TV and digital ads alone.

Go deeper: The cost of going after Bloomberg

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Warren calls Bloomberg an "egomaniac billionaire" ahead of his first debate

Mike Bloomberg and Elizabeth Warren. Photos: Alex Wong and Brett Carlsen/Getty Images

Sen. Elizabeth Warren joined Sen. Bernie Sanders on Tuesday in accusing former New York Mayor Michael Bloomberg of buying his way into the 2020 election, ahead of the ninth Democratic debate on Wednesday.

What she's saying: In a tweet, Warren wrote: "It’s a shame Mike Bloomberg can buy his way into the debate. But at least now primary voters curious about how each candidate will take on Donald Trump can get a live demonstration of how we each take on an egomaniac billionaire."

Ad spending on 2020 primary tops $1 billion

Illustration: Aïda Amer/Axios

Spending on the 2020 presidential primary has officially surpassed the $1 billion mark, with more than half of that total coming from billionaire Michael Bloomberg, according to data from Advertising Analytics.

Why it matters: It's the most money that has been spent this early on in an election cycle in U.S. history.

What to watch in the Nevada debate

Photo Illustration: Eniola Odetunde/Axios. Photos: Cengiz Yardages and Mario Tama/Getty Images

Michael Bloomberg's wealth will fuel rather than shield him from tests and attacks when he makes his Democratic primary debate debut on the stage tonight in Las Vegas.

The state of play: Bernie Sanders is still the front-runner. So the other candidates must weigh which of the two presents a bigger threat to their viability: Sanders, with his combined delegate, polling and grassroots momentum? Or Bloomberg, with his bottomless budget?

Go deeperArrowUpdated Feb 20, 2020 - Politics & Policy