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Illustration: Sarah Grillo/Axios

For months, Democrats have been attacking President Trump over his national coronavirus response — but a new digital campaign is about to test how much more potent the argument becomes when it's targeted to individual states and communities.

Details: The $1.5 million buy from Pacronym, a super PAC with ties to President Obama's former campaign manager and strategist David Plouffe, is running on digital platforms in five battleground states — Arizona, Michigan, North Carolina, Pennsylvania and Wisconsin.

  • The ads include combinations of videos, graphics and news clips tailored to each state, focusing on how local economies have suffered from the virus response.
  • They'll run on Facebook, Instagram, Snapchat, Roku TV, Pandora, CBSi and McClatchy over the next two weeks.
  • The group plans to measure the ads' effectiveness on its Barometer platform.

What they're saying: Shannon Kowalczyk, Pacronym's chief marketing officer, tells Axios in an email that the campaign will amplify "so many stories from around the country of small businesses who are struggling to get relief as large corporations and chains receive bailouts from the Trump administration" and "how that has impacted our local economies."

Go deeper

Trump campaign spends big on criminal justice online ads

Data: Bully Pulpit Interactive; Chart: Naema Ahmed/Axios

In an effort to lure voters around issues like race relations, the Trump campaign has poured big money into Facebook ads about criminal justice reform.

Why it matters: It's a huge departure from his months-long campaign strategy of targeting hard-line supporters with ads discussing topics like the "fake news" media and immigration.

Corporate America finds downside to politics

Illustration: Annelise Capossela/Axios

Corporate America is finding it can get messy when it steps into politics.

Why it matters: Urged on by shareholders, employees and its own company creeds, Big Business is taking increasing stands on controversial political issues during recent months — and now it's beginning to see the fallout.

Church groups say they can help the government more at border

A mural inside of Casa del Refugiado in El Paso, Texas. Photo: Stef Kight/Axios

Despite the separation between church and state, the federal government depends upon religious shelters to help it cope with migration at the U.S.-Mexico border.

Why it matters: The network supports the U.S. in times of crisis, but now some shelter leaders are complaining about expelling families to Mexico when they have capacity — and feel a higher calling — to accommodate them.