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Rebecca Zisser / Axios

Democrats worry their problems go way beyond conservative dominance on Twitter or Reddit. Axios' Kim Hart and I are hearing of a growing number of Democrats that fear the party is fighting 2020 wars with 1980 technology, mentality and techniques.

Rising tensions: There is a rising belief that party leaders, most of whom grew up in the television and newspaper era, spend way too little time and attention on digital advertising and targeting. They hire consultants who are often incentivized to place TV ads, because their cut is bigger than when buying digital ads.

"Our advertising strategy, flawed by economics, culture and stubbornness, is the least-known reason why Democrats are losing," says Tim Lim, a Partner at Bully Pulpit Interactive — the advertising agency that managed the Obama and Clinton digital campaigns. Lim argues more money needs to be spent on digital and more digital needs to be spent on persuasion advertising, not just fundraising.

Why it matters: Look for an acceleration in money moving from TV to digital, especially on the left. (Losing political parties always overcompensate for the flaws of their campaigns. The same thing happened to Republicans after 2012.) This will hit 2020 hardest, because few people vote in midterms and those who do tend to be old, TV watchers.

Fun Fact: You will have an impossible time tracking this new spending. The 1934 Communications Act does not require candidates to publicly disclose data on political ad spend on Facebook, Google, or any other digital property, the way they have to with TV or radio spending. Fat chance this decades-old law gets changed anytime soon.

Go deeper

Biden's Day 1 challenges: Systemic racism

Photo illustration: Sarah Grillo/Axios. Photo: Kirsty O'Connor (PA Images)/Getty Images

Advocates are pushing President-elect Biden to tackle systemic racism with a Day 1 agenda that includes ending the detention of migrant children and expanding DACA, announcing a Justice Department investigation of rogue police departments and returning some public lands to Indigenous tribes.

Why it matters: Biden has said the fight against systemic racism will be one of the top goals of his presidency — but the expectations may be so high that he won't be able to meet them.

Caitlin Owens, author of Vitals
2 hours ago - Health

Most Americans are still vulnerable to the coronavirus

Adapted from Bajema, et al., 2020, "Estimated SARS-CoV-2 Seroprevalence in the US as of September 2020"; Cartogram: Andrew Witherspoon/Axios

As of September, the vast majority of Americans did not have coronavirus antibodies, according to a new study published in JAMA Internal Medicine.

Why it matters: As the coronavirus spreads rapidly throughout most of the country, most people remain vulnerable to it.

Trump set to appear at Pennsylvania GOP hearing on voter fraud claims

President Trumpat the White House on Tuesday. Photo: Chip Somodevilla/Getty Images

President Trump is due to join his personal lawyer Rudy Giuliani in Gettysburg, Pennsylvania, Wednesday at a Republican-led state Senate Majority Policy Committee hearing to discuss alleged election irregularities.

Why it matters: This would be his first trip outside of the DMV since Election Day and comes shortly after GSA ascertained the results, formally signing off on a transition to President-elect Biden.