Stories

Danger zones for corporate advocacy

Data: Morning Consult; Chart: Kerrie Vila/Axios

Americans have strong opinions about which issues brands should stay away from in the age of Trump.

Why it matters: Corporations are facing enormous social pressure, especially from younger generations on social media, to fill a void left by governmental gridlock and mistrust of government as an institution. But it can be tricky for a brand to determine which issues to take a stand on and which to avoid.

Key findings: Support for civil and gay rights are the least controversial political positions brands can take, according to a new Morning Consult survey. By comparison, fewer people thinks brands should speak out for issues around gun control. Abortion remains deeply divisive.