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Illustration: Eniola Odetunde/Axios

The Daily Wire, a conservative media brand known for its prolific Facebook presence and popular podcast "The Ben Shapiro show," is moving into entertainment, its CEO and co-founder Jeremy Boreing tells Axios.

Why it matters: The company, which is profitable and grossed $65 million in revenue last year, wants to differentiate itself from other conservative subscription media brands by focusing mostly on entertainment, rather than political commentary.

  • Boreing and co-founder Ben Shapiro debuted its first film last week, a school shooting thriller called "Run Hide Fight."
  • The premiere occurred during a "Daily Wire Backstage" virtual event and drew over 300,000 viewers across its site and YouTube, a company spokesperson says.
  • The Daily Wire recently acquired the exclusive rights to distribute the film in North America.

Between the lines: Boreing is an entertainment veteran who previously ran a secretive Hollywood group for conservatives called "Friends of Abe."

  • He said the film — which includes graphic violence and nudity — is a risk that's meant to take The Daily Wire's audience out of its comfort zone.
  • "We have to challenge what you (the audience) think it means to make art with a conservative view so that we can compete with Hollywood for entertainment dollars."
  • Boreing argues that most entertainment catered to conservatives is produced by elite Hollywood studios that need to appeal to conservatives — like shows about cops — but doesn't actually respect their values.

What's next: The Daily Wire has a scripted series in development, as well as another feature film. Boreing says it's in touch with several conservative producers about future projects.

  • "It's clear the entertainment industry is hostile to conservatives and there was an unserved market and no one knew how to reach," he says.
  • It's planning to launch a new weekly show with pro-Trump commentator Candace Owens that will also be released as a podcast.

The company is also making a big investment in technology to have its app be able to serve streaming video at scale.

  • Boreing notes that building out its own tech is important given the hostility he perceives tech and social giants as having toward conversations.
  • "As we grow, and our tech becomes more proprietary, we can provide additional infrastructure for conservatives on the internet."
  • Today, The Daily Wire's app is available for download on Apple TV and Roku if a subscriber wants to stream video, or in the Google and Apple app stores for mobile.

The big picture: This is a significant business model pivot for The Daily Wire.

  • The company launched six years ago with a business that was mostly ad-supported, and focused on podcasts and Facebook traffic.
  • The pivot to subscriptions means that the company will need to make longer-term upfront investments to fund content that will drive loyal subscribers.
  • "We're taking a huge risk," Boreing told Axios. "The content is expensive. If the audience shows up for us, we'll keep doing it ... You'll know we're succeeding if we're able to keep doing it."

Today, the company employs 115 full-time employees. Boreing says it's been cash-flow positive since its 14th month in existence.

  • The company was initially funded by Republican fracking billionaire Farris Wilks, but has since used its profits to fuel the company's growth.
  • "We've doubled our revenue in three of the five full years we've been in operation."

The bottom line: The Daily Wire isn't new to criticism, but the business model pivot will force it to be accountable for the actions of third-party content creators.

  • "Run Hide Fight," for example, was produced by Texas filmmaker Dallas Sonnier, whose production company previously faced #MeToo issues.
  • After internal backlash at POLITICO over Shapiro guest writing the Playbook newsletter, Boreing sent the POLITICO newsroom 200 of its "Leftist Tears" tumblers, one of its most popular pieces of merchandise.

Editor’s note: This article has been updated to change “netted” to “grossed” in the second paragraph.

Go deeper

Conservatives warn culture, political wars will worsen

Illustration: Aïda Amer/Axios

The verdict is clear: The vast majority of Republicans will stand firm with former President Trump. The next phase is clear, too: Republicans are rallying around a common grievance that big government, big media and big business are trying to shut them up, shut them out and shut them down. 

Why it matters: The post-Trump GOP, especially its most powerful media platforms, paint the new reality as an existential threat. This means political attacks are seen — or characterized — as assaults on their very being. 

6 hours ago - Health

FDA advisory panel recommends Pfizer boosters for those 65 and older

A healthcare worker prepares a dose of the Pfizer-BioNTech Covid-19 vaccine at the Key Biscayne Community Center on Aug. 24, 2021. Photo: Eva Marie Uzcategui/Bloomberg via Getty Images

A key Food and Drug Administration advisory panel on Friday overwhelmingly voted against recommending Pfizer vaccine booster shots for younger Americans, but unanimously recommended approving the third shots for individuals 65 and older, as well as those at high-risk of severe COVID-19.

Why it matters: While the votes are non-binding, and the FDA must still make a final decision, Friday's move pours cold water on the Biden administration's plan to begin administering boosters to most individuals who received the Pfizer vaccine later this month.

7 hours ago - World

France recalls ambassadors from U.S. and Australia over submarine deal

Secretary of State Antony Blinken (L), French Foreign Minister Jean-Yves Le Drian (C), and French ambassador to the U.S. Philippe Etienne. Photo: Nicholas Kamm/AFP via Getty Images

France has taken the extraordinary step of recalling its ambassadors to the U.S. and Australia after both countries blindsided their French allies with a new military pact and submarine contract, the French Foreign Ministry announced on Friday.

The backstory: While sealing an agreement with the U.S. and U.K. to acquire nuclear submarines, Australia ripped up an existing $90 billion submarine deal with France. That led senior French officials to accuse the U.S. of a "stab in the back."