Sign up for our daily briefing

Make your busy days simpler with Axios AM/PM. Catch up on what's new and why it matters in just 5 minutes.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Catch up on the day's biggest business stories

Subscribe to Axios Closer for insights into the day’s business news and trends and why they matter

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Sign up for Axios Pro Rata

Dive into the world of dealmakers across VC, PE and M&A with Axios Pro Rata. Delivered daily to your inbox by Dan Primack and Kia Kokalitcheva.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Sports news worthy of your time

Binge on the stats and stories that drive the sports world with Axios Sports. Sign up for free.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Tech news worthy of your time

Get our smart take on technology from the Valley and D.C. with Axios Login. Sign up for free.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Get the inside stories

Get an insider's guide to the new White House with Axios Sneak Peek. Sign up for free.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Catch up on coronavirus stories and special reports, curated by Mike Allen everyday

Catch up on coronavirus stories and special reports, curated by Mike Allen everyday

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Denver news?

Get a daily digest of the most important stories affecting your hometown with Axios Denver

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Des Moines news?

Get a daily digest of the most important stories affecting your hometown with Axios Des Moines

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Twin Cities news?

Get a daily digest of the most important stories affecting your hometown with Axios Twin Cities

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Tampa Bay news?

Get a daily digest of the most important stories affecting your hometown with Axios Tampa Bay

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Charlotte news?

Get a daily digest of the most important stories affecting your hometown with Axios Charlotte

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Nashville news?

Get a daily digest of the most important stories affecting your hometown with the Axios Nashville newsletter.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Columbus news?

Get a daily digest of the most important stories affecting your hometown with the Axios Columbus newsletter.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Dallas news?

Get a daily digest of the most important stories affecting your hometown with the Axios Dallas newsletter.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Austin news?

Get a daily digest of the most important stories affecting your hometown with the Axios Austin newsletter.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Atlanta news?

Get a daily digest of the most important stories affecting your hometown with the Axios Atlanta newsletter.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Philadelphia news?

Get a daily digest of the most important stories affecting your hometown with the Axios Philadelphia newsletter.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Chicago news?

Get a daily digest of the most important stories affecting your hometown with the Axios Chicago newsletter.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Sign up for Axios NW Arkansas

Stay up-to-date on the most important and interesting stories affecting NW Arkansas, authored by local reporters

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top DC news?

Get a daily digest of the most important stories affecting your hometown with the Axios DC newsletter.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Photo illustration: Annelise Capossela. Photo: Frederic J. Brown/AFP via Getty Images

Crypto has gone Hollywood, and vice versa, as the two industries are deepening their financial and strategic ties.

The big picture: For crypto, these partnerships are about building brand awareness. For entertainers and entertainment companies, it's about fear of missing out on the next big thing.

Driving the news: The Staples Center in Los Angeles said Wednesday that it will be renamed Crypto.com Arena, via a 20-year naming rights deal valued north of $700 million. Expect there to be in-stadium synergies, including around NFTs.

  • This comes after a slew of actors, athletes, musicians and influencers have invested in crypto companies, often becoming official or de facto spokespeople. Others are peddling NFTs.
  • Some want to get in early on an emerging technology that could revolutionize their industries, unlike the original social media revolution in which most of the profit stayed in Silicon Valley.
  • Or, as one crypto insider told Axios: "Ashton Kutcher made a ton of money by getting in early on Twitter, but he was kind of alone ... Lots of people in Hollywood want to make sure they don't make that mistake again."

Between the lines: Entertainment companies are using the promise of Web3 to lure developers, excite investors and squeeze more juice out of existing IP.

  • Fox plans to double down on its investments in blockchain technology by introducing more NFTs and digital collectibles for its shows and franchises in the coming months. "This is a revenue generating business," Scott Greenberg, the CEO of Fox's Blockchain Creative Labs division, recently told Axios.
  • Major Hollywood studios, like ViacomCBS, Lionsgate and Warner Bros also have introduced NFT drops around big shows and films.
  • Legendary debuted the first motion picture art release for "Godzilla vs. Kong" in March.
  • Even Disney last week said it is creating its own metaverse pegged to Disney+.
  • Hollywood talent agencies like WME and CAA have professionals focused on the NFT and broader crypto spaces.

One of the top connectors between crypto and Hollywood is venture capital firm Andreessen Horowitz. Katie Haun, co-lead of its crypto fund, told Axios:

"The concept of web3 is quickly going mainstream and becoming part of the culture ... Anyone involved in creating content, particularly in the entertainment industry, recognizes NFTs and other web3 technologies are creating new forms of ownership and better ways to connect with fans. We’re still in the early stages of where this all could go, so most recognize that there is a lot to gain if you are open minded and curious.”

The bottom line: Each side is shining a spotlight on the other.

Go deeper

Kendall Baker, author of Sports
Updated Nov 21, 2021 - Sports

Sports tickets meet NFTs

Illustration: Aïda Amer/Axios

The mobile revolution replaced paper tickets with digital barcodes. Now comes the next leap: upgrading barcodes to non-fungible tokens (NFTs).

Driving the news: Teams and leagues are experimenting with NFTs as a way to increase the value of digital tickets, with the ultimate goal of rewarding (and thus increasing) attendance.

Updated 10 hours ago - Technology

From Malcolm X to "Free Britney," new media shapes the justice system

Illustration: Shoshana Gordon/Axios

True crime documentaries, podcasts and social media campaigns are bringing new attention to real-world legal proceedings — and are often affecting the outcome.

Why it matters: New media platforms can instantly put a national spotlight on cases that have long been forgotten or buried under red tape.

Updated 13 hours ago - Health

The next big bottleneck in the global vaccination effort

Illustration: Rae Cook/Axios

The world still needs more coronavirus vaccines, but an additional bottleneck has emerged in many low-income countries: They need help getting shots in arms.

Why it matters: Increasing vaccination rates across the world is both a humanitarian necessity and the best way to prevent dangerous new variants from emerging, but it increasingly requires complex problem-solving.