Jun 25, 2019

Crooked Media launches polling partnership ahead of 2020

Photo: Frederick M. Brown/Getty Images

Crooked Media, a progressive political media company known primarily for its "Pod Save America" podcast series, is launching a polling partnership with progressive polling firm Change Research, Axios has learned.

Why it matters: Crooked Media has traditionally focused on commentary via podcasts and op-eds, as well as events and its streaming show on HBO, and hopes the polls will provide a boost in the lead-up to the 2020 election.

Details: The two companies have struck a deal to produce 12 polls between now and the end of the 2020 cycle.

  • The first poll will debut ahead of this week's first Democratic presidential debate on Tuesday, June 25th. The second will debut shortly after.
  • The polling franchise will be called "PollerCoaster 2020," and will feature some reaction polls to events like debates, as well as long-term trend polling.
  • Crooked Media’s programming will incorporate data insights gleaned from the polling. The polls will cover issues ranging from what messages resonate with voters to trends that are emerging among millennials.

Between the lines: Change Research is a progressive political polling firm that was born out of the 2016 election.

  • Its methodology consists of collecting survey responses by publishing targeted online solicitations via advertisements on websites and social media platforms, according to its website.
  • The firm argues that "[b]y finding a representative set of web and social media users to take a poll, we are able to cast a net that is wider than landlines."

The big picture: Change Research focuses on elevating issues and data important to a progressive audience, which aligns with the purpose Crooked Media's platform. Other media companies elevate polls from partisan firms, as polling has become more democratized through digital technology.

Be smart: "Everyone should be more cautious in 2020 about what the polls can tell us and what they can't," Axios managing editor David Nather writes in a handy 2020 election poll guide.

Go deeper

Updates: George Floyd protests nationwide

Police officers wearing riot gear push back demonstrators outside of the White House on Monday. Photo: Jose Luis Magana/AFP via Getty Images

Protests over the death of George Floyd and other police-related killings of black people continued for a seventh day across the U.S., with President Trump threatening on Monday to deploy the military if the unrest continues.

The latest: Four police officers were struck by gunfire while standing near a line in St Louis on Monday after a peaceful demonstration, Police Chief John Hayden said early Tuesday. They were all taken to hospital with non-life threatening injuries. He said a small group of people had thrown rocks and fireworks at police officers.

Updated 2 hours ago - Politics & Policy

Coronavirus dashboard

Illustration: Sarah Grillo/Axios

  1. Global: Total confirmed cases as of 3 a.m. ET: 6,273,402 — Total deaths: 375,683 — Total recoveries — 2,697,873Map.
  2. U.S.: Total confirmed cases as of 3 a.m. ET: 1,811,277 — Total deaths: 105,147 — Total recoveries: 458,231 — Total tested: 17,340,682Map.
  3. Public health: Nearly 26,000 coronavirus deaths in nursing homes have been reported to federal health officials —Coronavirus looms over George Floyd protests across the country.
  4. Federal government: Trump lashes out at governors, calls for National Guard to "dominate" streets.
  5. World: Former FDA commissioner says "this is not the time" to cut ties with WHO.
  6. 🎧 Podcast: The virus didn't go away.
Updated 2 hours ago - Politics & Policy

St. John's clergy: Trump used church as prop, Bible as symbol of division

Photo: Brendan Smialowski/AFP via Getty Images

Clergy of the historic St. John's Episcopal Church expressed furor and confusion over President Trump's visit on Monday, which he claimed was to honor the establishment after George Floyd protestors sparked a small fire on the property Sunday night.

The big picture: Park rangers and military police deployed tear gas and physical force to disperse peaceful protestors from Lafayette Park, which surrounds the White House, so Trump could walk to "pay respects" to the church — and a St. John's rector on the scene revealed in a Facebook post that she was left "coughing" from the tear gas.