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Critics say Sinclair-Tribune merger would mean less diverse, local coverage

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Sinclair Broadcasting Group's bid to swallow up Tribune Media faces a new wave of opposition from competitors and consumer advocates who say the mega media merger puts too much control in the hands of a single media company.

Why it matters: If approved, the deal would bring together more than 200 stations that reach about 72% of U.S. TV households in 81 markets. The combined company would have at least one station in each of the nation's top five media markets: New York, Los Angeles, Chicago, Philadelphia and Dallas.

The other side: Sinclair says merging will bring financial stability to local broadcasters, who increasingly have to compete with online streaming services and other new sources of content.