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Ina Fried Feb 6
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Scoop: Crisis Text Line creates Loris, a for-profit spinoff

The start-up gets its name from this sloth-like animal, the Loris
The startup gets its name from the Loris, a sloth-like animal. (Photo: Jefta Images / Barcroft Images / Barcroft Media via Getty Images)

Crisis Text Line is using some of the insights it has gotten from millions of text messages to create Loris.ai, a for-profit venture.

The bottom line: Armed with $2 million in seed funding, Loris.ai is looking to help businesses better tackle tough conversations with employees. It also could serve as a model for other non-profits looking to use data to fund their mission.