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Screen shot of Rare.us

Rare.us, the viral content site launched by Cox Media in 2013 to take on the ever-evolving digital landscape from a right of center lens, will shut down at the end of the month, according to Facebook posts by its top editors.

Why it matters: It's another example of a viral website built on Facebook traffic that is shutting down after Facebook announced it would be making changes to its News Feed algorithm to weed out publisher content.

By the numbers:

  • Rare has amassed 2.3 million Facebook fans since launch.
  • The site's traffic peaked in 2014 at around 22.5 million global unique visitors, according to Quantcast.
  • The site's global traffic had fallen to 5.5 million global unique visitors in February of 2018.

Last week, LittleThings, a 4-year-old publisher which built an audience by sharing happy stories on Facebook, also shut down, citing Facebook News Feed changes.

  • Rare, was launched by Cox Media, the family-owned media business that also owns a handful of local TV stations and newspapers, as its first national news product in 2013.
  • At the time, Leon Levitt, vice president of strategy for Cox Media Group, said the website “would be a blend of aggregated content and original content for conservatives, a blend of news, politics and lifestyle and culture, and not be mean-spirited," according to Politico.

Site editors mourned the site's closure on Facebook:

  • "Still struggling to process the very sad news that Rare will be shutting down at the end of the month," wrote Matt Purple, Deputy Editor for Politics at Rare. "The world needs places as devoted to liberty and political heterodoxy as Rare (and TAC) are, and I hope the loss of one will eventually mean the gain of another."
  • "As some of you have already heard, Cox Media Group, our parent company, will be discontinuing Rare at the end of this month," wrote Jack Hunter, Editor at Rare. "I thought this was something desperately needed when Ron Paul first caught fire in 2008. I thought the same when Rand Paul made national headlines with his 2013 filibuster. I thought so as Rare tried to fill that void in the 2016 election. There still needs to be such an outlet. I haven’t changed my mind about that."

Go deeper

Cuomo asks New York AG and chief judge to choose "independent" investigator into sexual harassment claims

New York Governor Andrew Cuomo at a press conference on Feb. 24. Photo: Seth Wenig/pool/AFP via Getty Images

A special counselor to New York Gov. Andrew Cuomo released a statement on Sunday asking the state's attorney general and chief judge to jointly pick an "independent and qualified lawyer in private practice without political affiliation" to investigate claims of sexual harassment against the governor.

The state of play: The statement is an about-face from Cuomo, who had previously selected a former judge close to a top aide to lead the investigation, the New York Times reported, a move that was widely criticized.

Republican Sen. Sasse slams Nebraska GOP for "weird worship" of Trump after state party rebuke

Sen. Ben Sasse, (R-Neb.) Photo: Andrew Harnik - Pool/Getty Images

The Nebraska Republican Party on Saturday formally "rebuked" Sen. Ben Sasse (R-Neb.) for his vote to impeach former President Trump earlier this year, though it stopped short of a formal censure, CNN reports.

Why it matters: Sasse is the latest among a slate of Republicans who have faced some sort of punishment from their state party apparatus after voting to impeach the former president. The senator responded statement Saturday, per the Omaha World-Herald, saying "most Nebraskans don't think politics should be about the weird worship of one dude."

Cuomo barraged by fellow Dems after second harassment accusation

New York Gov. Andrew Cuomo faced a barrage of criticism from fellow Democrats after The New York Times reported that the second former aide in four days had accused him of sexual harassment.

Why it matters: Cuomo had faced a revolt from legislators for his handling of nursing-home deaths from COVID. Now, the scandal is acutely personal, with obviously grave political risk.