Illustration: Eniola Odetunde/Axios

News around the coronavirus pandemic is creating a huge bump in overall traffic for media publishers.

By the numbers: The explosion in total web traffic is "likely due to the explosion of COVID-19 coverage and attention — as well as the fact that people were checking news/content sites with more frequency in this period," says Andrew Montalenti, Chief Product Officer at Parse.ly.

  • Up to 15% of daily web traffic is to content explicitly mentioning coronavirus, according to data from traffic analytics company Parse.ly.
  • Coronavirus views were 15 times higher than 2020 election content from March 6-12, per Parse.ly's Chief Product Officer Andrew Montalenti.
  • "We've seen overall attention (content views) throughout the Parse.ly network increase in the last few weeks, but especially so in the last several days," says Parse.ly Senior Market Analyst Kelsey Arendt.

Between the lines: Stories around social distancing, flattening the curve and travel restrictions seem to be driving the uptick in traffic.

Go deeper

Scoop: Goldman Sachs hires first-ever chief marketing officer

Photo by Monica Schipper/Getty Images

Goldman Sachs has hired former AT&T chief brand officer Fiona Carter as its first-ever chief marketing officer, according to an internal memo obtained by Axios.

Why it matters: While Goldman spends less than some of its financial services competitors on advertising, the company has built a robust in-house media team that produces everything from podcasts to live events and videos.

Exclusive: CBSN launches global expansion

CBSN

CBSN, the 24/7 digital streaming news service for CBS News, is expanding internationally to pull in more digital TV ad dollars, while also expanding its audience.

The big picture: The company has brokered over-the-top (OTT) TV carriage partnerships with connected TV providers in over 89 countries outside of the United States.

Jun 22, 2020 - World

U.S. designates 4 more Chinese media outlets as "foreign missions"

Secretary of State Mike Pompeo. Photo: Andrew Harnik/POOL/AFP via Getty Images

Four major Chinese state-owned media outlets will be required to inform the U.S. State Department of their personnel rosters and real-estate holdings as if they were foreign embassies, Reuters reports.

Driving the news: The restrictions will applied to the Global Times, China Central Television, China News Service and People’s Daily, bringing the total to nine Chinese state media outlets labeled by the Trump administration as arms of the Chinese government.