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Scoop: Concert and Quartz create business ads partnership

Quartz, the business news website owned by Atlantic Media, and Concert, the digital ad marketplace founded by Vox Media and NBCUniversal, will announce a new partnership today called "Concert C-Suite" that combines their collective ad inventory for marketers to target elite business readers.

Why it matters: Previously, advertisers would target this type of high-end business audience online by either a) buying ads separately across a bunch of different web publishers or b) buying ads across a third-party ad network that typically has less brand-safe inventory. Now they can do it all in one place, with less hassle and less risk.