Photo: Shelby Soblick/Getty Images for Complex Magazine

Complex Networks, a lifestyle and entertainment media company, is creating an end-to-end digital advertising consultancy that provides publishing clients with a suite of services to make more digital revenue, executives tell Axios.

Why it matters: Catalyst, as it will be called, is the company's second in-house consultancy. It launched a product development services business last year called Climate.

How it works: Catalyst will work with publishers to improve how they manage and monetize their ad inventory, which includes leveraging Complex Networks' 50+ partnerships with select ad vendors, products and and agencies.

  • Complex Networks is essentially combining services that it already provides and formalizing them under a new brand and structure.
  • The offering includes ad operations, programmatic monetization, product implementation, measurement, guaranteed brand safety and compliance optimization, yield management, and other ad-related services.

By the numbers: Executives say the company currently works with more than 45 publishers and 50 ad vendors, ranging from product developers, ad agencies, tech platforms, demand partners, ad exchanges and verification vendors data providers — each with their own negotiated terms at the benefit of the publishers it services. Pricing varies based on each publisher's needs.

  • Vendor partners include companies like Permutive, publisher data platform and Confiant, an advertising cybersecurity firm.
  • Publisher partners include music reviews platform AllMusic, internet news site Daily Dot, meme encyclopedia Know Your Meme, and hip hop news site HipHopDX.

Go deeper...Scoop: Complex is launching a sneaker marketplace

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Biden: The next president should decide on Ginsburg’s replacement

Joe Biden. Photo: Drew Angerer / Getty Images

Joe Biden is calling for the winner of November's presidential election to select Ruth Bader Ginsburg's replacement on the Supreme Court.

What he's saying: "[L]et me be clear: The voters should pick the president and the president should pick the justice for the Senate to consider," Biden said. "This was the position the Republican Senate took in 2016 when there were almost 10 months to go before the election. That's the position the United States Senate must take today, and the election's only 46 days off.

Trump, McConnell to move fast to replace Ginsburg

Photo: Alex Wong/Getty Images

President Trump will move within days to nominate his third Supreme Court justice in just three-plus short years — and shape the court for literally decades to come, top Republican sources tell Axios.

Driving the news: Senate Majority Leader Mitch McConnell and Senate Republicans are ready to move to confirm Trump's nominee before Election Day, just 46 days away, setting up one of the most consequential periods of our lifetimes, the sources say.

Updated 6 hours ago - Politics & Policy

Coronavirus dashboard

Illustration: Sarah Grillo/Axios

  1. Global: Total confirmed cases as of 10 p.m. ET: 30,393,591 — Total deaths: 950,344— Total recoveries: 20,679,272Map.
  2. U.S.: Total confirmed cases as of 10 p.m. ET: 6,722,699 — Total deaths: 198,484 — Total recoveries: 2,556,465 — Total tests: 92,163,649Map.
  3. Politics: In reversal, CDC again recommends coronavirus testing for asymptomatic people.
  4. Health: Massive USPS face mask operation called off The risks of moving too fast on a vaccine.
  5. Business: Unemployment drop-off reverses course 1 million mortgage-holders fall through safety netHow the pandemic has deepened Boeing's 737 MAX crunch.
  6. Education: At least 42% of school employees are vulnerable.