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Photo: Shelby Soblick/Getty Images for Complex Magazine

Complex Networks, a lifestyle and entertainment media company, is creating an end-to-end digital advertising consultancy that provides publishing clients with a suite of services to make more digital revenue, executives tell Axios.

Why it matters: Catalyst, as it will be called, is the company's second in-house consultancy. It launched a product development services business last year called Climate.

How it works: Catalyst will work with publishers to improve how they manage and monetize their ad inventory, which includes leveraging Complex Networks' 50+ partnerships with select ad vendors, products and and agencies.

  • Complex Networks is essentially combining services that it already provides and formalizing them under a new brand and structure.
  • The offering includes ad operations, programmatic monetization, product implementation, measurement, guaranteed brand safety and compliance optimization, yield management, and other ad-related services.

By the numbers: Executives say the company currently works with more than 45 publishers and 50 ad vendors, ranging from product developers, ad agencies, tech platforms, demand partners, ad exchanges and verification vendors data providers — each with their own negotiated terms at the benefit of the publishers it services. Pricing varies based on each publisher's needs.

  • Vendor partners include companies like Permutive, publisher data platform and Confiant, an advertising cybersecurity firm.
  • Publisher partners include music reviews platform AllMusic, internet news site Daily Dot, meme encyclopedia Know Your Meme, and hip hop news site HipHopDX.

Go deeper...Scoop: Complex is launching a sneaker marketplace

Go deeper

42 mins ago - Health

Africa CDC: Vaccines likely won't be available until Q2 of 2021

Africa CDC director Dr. John Nkengasong. Photo: Mohammed Abdu Abdulbaqi/Anadolu Agency via Getty

Africa may have to wait until the second quarter of 2021 to roll out vaccines, Africa CDC director John Nkengasong said Thursday, according to the Associated Press.

Why it matters: “I have seen how Africa is neglected when drugs are available,” Nkengasong said.

Erica Pandey, author of @Work
3 hours ago - Economy & Business

The winners and losers of the pandemic holiday season

Illustration: Sarah Grillo/Axios

The pandemic has upended Thanksgiving and the shopping season that the holiday kicks off, creating a new crop of economic winners and losers.

The big picture: Just as it has exacerbated inequality in every other facet of American life, the coronavirus pandemic is deepening inequities in the business world, with the biggest and most powerful companies rapidly outpacing the smaller players.

Coronavirus cases rose 10% in the week before Thanksgiving

Expand chart
Data: The COVID Tracking Project, state health departments; Map: Andrew Witherspoon, Sara Wise/Axios

The daily rate of new coronavirus infections rose by about 10 percent in the final week before Thanksgiving, continuing a dismal trend that may get even worse in the weeks to come.

Why it matters: Travel and large holiday celebrations are most dangerous in places where the virus is spreading widely — and right now, that includes the entire U.S.