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The Baltimore Sun is the alma mater of some of history's most famous political journalists, and had its agenda-setting coverage featured on "The Wire." ... The Denver Guardian has published fictional stories and isn't a newspaper. ... National Review is provocative and consistently conservative.

The big picture: Those thumbnail descriptions, provided first to Axios, are examples of the consumer-friendly online guides (with green, yellow and red ratings) coming from NewsGuard, co-founded by journalists and media entrepreneurs Steven Brill and Gordon Crovitz.

Details:

  • NewsGuard is scheduled to launch in October, in time for the congressional midterms, with 7,500 Nutrition Labels for websites, covering what NewsGuard says is "98% of all news and information consumed and shared online in the U.S."
  • The co-founders announced Monday that they have raised $6 million, and they plan to hire dozens of trained journalists as analysts. The lead investor, in a group of 18 investors, is the ad giant Publicis Groupe.
  • What's planned, according to Brill, the founder of The American Lawyer, Court TV, and Brill’s Content magazine: “Our goal is to help solve this problem now by using human beings — trained, experienced journalists — who will operate under a transparent, accountable process to apply basic common sense to a growing scourge that clearly cannot be solved by algorithms.”
  • Why it matters, from Crovitz, a former Wall Street Journal publisher: “In addition to alerting people to fake news, one of our key goals is to help consumers, including young people, know when to take news from certain sites with a grain of salt."
  • What's next: The partners say NewsGuard will eventually expand to other countries.

Here are the opening lines of several sample NewsGuard Nutrition Labels (NGNLs™):

  • BaltimoreSun.com: "The website of a news organization with a rich history, founded in 1837 as a newspaper serving the metropolitan area in and around Baltimore, Maryland."
  • DenverGuardian.com: "A site that seems like a traditional newspaper site, but is not actually associated with any newspaper or other newsgathering organization."
  • NationalReview.com: "An advocacy journalism website associated with the fortnightly National Review magazine, founded in 1955 by conservative intellectual William F. Buckley, Jr., that produces serious, provocative reporting and commentary with an unabashed, consistent conservative point of view."
  • GAO.gov: "The website of the U.S. Government Accountability Office, created to be an independent, non-partisan agency working for the U.S. Congress that audits and evaluates the operations of all federal agencies."
  • CommonwealthFund.org: "The website of the New York-based Commonwealth Fund, a non-profit research and policy advocacy organization focusing on healthcare."
  • NPR.org: "The website for National Public Radio (NPR), a Washington D.C.-based syndicator of news programs that are distributed to over 900 public radio stations in the United States."

Go deeper:

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Go deeper

Updated 10 mins ago - Energy & Environment

Thousands without power as "hazardous" winter storm lashes East Coast

Satellite imagery of the Northeastern U.S. taken by NOAA on Jan. 17. Photo: NOAA

A major winter storm lashed much of the East Coast Sunday and Monday, causing widespread power outages and disrupting travel over the holiday weekend.

The latest: Authorities in North Carolina confirmed that two people died in a car crash and that they responded 600 vehicle accidents during the storm on Sunday, per the Washington Post.

2 hours ago - Health

CDC director says COVID-19 messaging should have been clearer

Rochelle Walensky. Photo: Stefani Reynolds-Pool/Getty Images

Rochelle Walensky, director of the Centers for Disease Control and Prevention, said in an interview with the Wall Street Journal that the messaging around the COVID-19 pandemic and changing guidance should have been clearer.

State of play: Walensky is being coached by media experts and is planning to have more press briefings by herself in order to ensure that CDC is seen as an independent, scientific entity, rather than as a political one, the Journal reports.

3 hours ago - World

UAE asks U.S. to reinstate Houthi terrorist designation after attack

Secretary of State Tony Blinken (left) listens to United Arab Emirates Foreign Minister Sheikh Abdullah bin Zayed al-Nahyan during a joint news conference at the State Department iin October. Photo: Andrew Harnik/Pool/AFP via Getty Images

Emirati Foreign Minister Abdullah Bin Zayed asked Secretary of State Tony Blinken in a phone call Monday to re-designate the Houthi rebels in Yemen as a terrorist organization, a senior Emirati official told Axios.

Why it matters: Less than a month after he assumed office, President Biden rolled back the Trump administration’s decision to make the designation. He said it hampered humanitarian assistance to the Yemeni people. Since then, the Houthis have escalated their attacks against Saudi Arabia and other countries in the region — including an attack Monday in Abu Dhabi.