The Baltimore Sun is the alma mater of some of history's most famous political journalists, and had its agenda-setting coverage featured on "The Wire." ... The Denver Guardian has published fictional stories and isn't a newspaper. ... National Review is provocative and consistently conservative.

The big picture: Those thumbnail descriptions, provided first to Axios, are examples of the consumer-friendly online guides (with green, yellow and red ratings) coming from NewsGuard, co-founded by journalists and media entrepreneurs Steven Brill and Gordon Crovitz.


  • NewsGuard is scheduled to launch in October, in time for the congressional midterms, with 7,500 Nutrition Labels for websites, covering what NewsGuard says is "98% of all news and information consumed and shared online in the U.S."
  • The co-founders announced Monday that they have raised $6 million, and they plan to hire dozens of trained journalists as analysts. The lead investor, in a group of 18 investors, is the ad giant Publicis Groupe.
  • What's planned, according to Brill, the founder of The American Lawyer, Court TV, and Brill’s Content magazine: “Our goal is to help solve this problem now by using human beings — trained, experienced journalists — who will operate under a transparent, accountable process to apply basic common sense to a growing scourge that clearly cannot be solved by algorithms.”
  • Why it matters, from Crovitz, a former Wall Street Journal publisher: “In addition to alerting people to fake news, one of our key goals is to help consumers, including young people, know when to take news from certain sites with a grain of salt."
  • What's next: The partners say NewsGuard will eventually expand to other countries.

Here are the opening lines of several sample NewsGuard Nutrition Labels (NGNLs™):

  • "The website of a news organization with a rich history, founded in 1837 as a newspaper serving the metropolitan area in and around Baltimore, Maryland."
  • "A site that seems like a traditional newspaper site, but is not actually associated with any newspaper or other newsgathering organization."
  • "An advocacy journalism website associated with the fortnightly National Review magazine, founded in 1955 by conservative intellectual William F. Buckley, Jr., that produces serious, provocative reporting and commentary with an unabashed, consistent conservative point of view."
  • "The website of the U.S. Government Accountability Office, created to be an independent, non-partisan agency working for the U.S. Congress that audits and evaluates the operations of all federal agencies."
  • "The website of the New York-based Commonwealth Fund, a non-profit research and policy advocacy organization focusing on healthcare."
  • "The website for National Public Radio (NPR), a Washington D.C.-based syndicator of news programs that are distributed to over 900 public radio stations in the United States."

Go deeper:

Subscribe to Axios AM/PM for a daily rundown of what's new and why it matters, directly from Mike Allen.
Please enter a valid email.
Please enter a valid email.
Server error. Please try a different email.
Subscribed! Look for Axios AM and PM in your inbox tomorrow or read the latest Axios AM now.

Go deeper

45 mins ago - Podcasts

The art and business of political polling

The election is just eight days away, and it’s not just the candidates whose futures are on the line. Political pollsters, four years after wrongly predicting a Hillary Clinton presidency, are viewing it as their own judgment day.

Axios Re:Cap digs into the polls, and what pollsters have changed since 2016, with former FiveThirtyEight writer and current CNN politics analyst Harry Enten.

Twitter launches warnings on election misinformation and delays

Photo: courtesy of Twitter

Twitter will start pinning notices to the top of all U.S. Twitter users’ timelines warning that results in next week’s election may be delayed and that they may encounter misinformation on mail-in voting.

Why it matters: Delayed election results are expected across many states that are handling unprecedented amounts of absentee and mailed ballots, which President Trump has baselessly called "very dangerous" and "corrupt."

Miriam Kramer, author of Space
3 hours ago - Science

NASA confirms water exists on sunny parts of the Moon


Water on the Moon might be more easily accessible than previously thought, opening up new possible avenues for future human exploration, according to a new study.

Why it matters: NASA is aiming to send people back to the Moon as part of its Artemis program by 2024, with plans to eventually create a sustainable presence on the lunar surface. That sustainability relies on mining the moon for its resources, like water.