Comcast and Verizon also considering Fox acquisition

Less than two weeks after CNBC reported that the Walt Disney Company approached 21st Century Fox about an acquisition of its entertainment assets, Verizon and Comcast are both expressing interest, according to reports from The Wall Street Journal.

Why it matters: Some media experts believe that the CNBC story was used a signal from Fox executives to potential buyers that it was interested dumping its entertainment assets to focus on its global news and sports properties. Both Comcast and Verizon have made major investments in content companies in an effort to scale their digital audiences, primarily through video on mobile.