Photo: Erica Pandey/Axios

COLUMBUS, Ohio — Struggling with declining foot traffic, traditional mall retailers are debuting gimmicks and side businesses to get shoppers through their doors.

What's going on: Columbus' Easton Town Center, a massive outdoor mall, has become a testing ground to see if these ideas work. There's a nail and hair salon is inside of a DSW shoe store, and an ice box in Eddie Bauer, allowing customers to see if the brand's jackets will really keep them warm.

  • The ice box was inspired by Eddie Bauer himself. In the 1920s, he would step into Seattle restaurants and ask if he could stand in their meat locker to test out the jackets he was making.
  • In Columbus, the box faces the street and includes a big bench made of a block of ice. Right outside the door is a rack with several Eddie Bauer jackets to try.
  • It's especially popular on hot summer days, store manager Eric Gorenz told me, when people use it as a quick way to cool off.

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Florida's health department on Tuesday reported 276 new coronavirus deaths, surpassing the state's record from July 31.

The big picture: The state also recorded over 5,800 new cases — on the low side for a state that is one of the domestic epicenters for the virus.

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  1. Global: Total confirmed cases as of 11:30 a.m. ET: 20,126,452 — Total deaths: 737,285 — Total recoveries: 12,380,410Map.
  2. U.S.: Total confirmed cases as of 11:30 a.m. ET: 5,098,452 — Total deaths: 163,533 — Total recoveries: 1,670,755 — Total tests: 62,513,174Map.
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Exclusive: Facebook cracks down on political content disguised as local news

Illustration: Eniola Odetunde/Axios

Facebook is rolling out a new policy that will prevent U.S. news publishers with "direct, meaningful ties" to political groups from claiming the news exemption within its political ads authorization process, executives tell Axios.

Why it matters: Since the 2016 election, reporters and researchers have uncovered over 1,200 instances in which political groups use websites disguised as local news outlets to push their point of view to Americans.