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Courtesy of Columbia

Columbia sportswear is wading into politics with this full-page ad in The Washington Post.

Columbia president and CEO Tim Boyle, who has been with the company since 1971, told me in an exclusive interview from HQ in Portland, Oregon, that "We rely on the beauty of America, the West, the outdoors to market our products. ... When that’s under stress, we feel like we have to challenge that.”

  • "This is a time when the country is incredibly vulnerable. If you were an enemy of the United States, this is a time you’d want to attack us."
  • "No party hates the outdoors except maybe the Donner Party."
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Go deeper

Mike Allen, author of AM
4 mins ago - Politics & Policy

America's youth turn left

Expand chart
Reproduced from John Della Volpe (Data: Exit polls, Roper Center for Public Opinion Research). Chart: Axios Visuals

Gen Xers have always been a swing voting group, but their kids — Gen Z, sometimes called Zoomers — overwhelmingly back Democrats.

What they're saying: "Generational replacement will not be kind to Trump’s Republican Party," John Della Volpe, polling director at the Harvard Kennedy School Institute of Politics, and CEO of SocialSphere, told me.

Mike Allen, author of AM
11 mins ago - Economy & Business

Charted: GOP surged as Biden slumped

Expand chart
Reproduced from Gallup. (Independents were asked their party leaning.) Chart: Axios Visuals

Gallup polling found a huge shift in party preference over the course of 2021, from a 9-point Democratic advantage in the first quarter to a 5-point Republican edge in the fourth quarter.

Why it matters: It's the biggest swing in one calendar year for Gallup's 30 years of tracking.

Miriam Kramer, author of Space
31 mins ago - Science

A new NASA astronaut corps for the next era in space

Illustration: Aïda Amer/Axios

NASA's next crewed missions to the Moon will need a larger, differently-trained and multi-skilled astronaut corps to deliver on the agency's ambitions.

Why it matters: NASA has plans to fly astronauts to the surface of the Moon in 2025 and ultimately establish a long-term presence there. That goal requires a robust corps with new, specialized training in what it takes to live and work on the Moon — and NASA needs to start planning now.