Nike's Colin Kaepernick ad. Photo: Justin Sullivan/Getty Images

Nike's sales have surged 31% in the time since it unveiled Colin Kaepernick as one of the faces of its "Just Do It" campaign and 17% over its mark from the same time period last year, according to data from Edison Trends.

Why it matters: Critics of Nike's move to sign Kaepernick to a new deal and include him in their latest ad campaign speculated that Nike may suffer in sales and because of backlash from public disdain of Kaepernick. Though the apparel brand did take a hit in favorability, the latest data indicates that sales are still on the rise.

Go deeper

BodyArmor takes aim at Gatorade's sports drink dominance

Illustration: Eniola Odetunde/Axios

BodyArmor is making noise in the sports drink market, announcing seven new athlete partnerships last week, including Christian McCaffrey, Sabrina Ionescu and Ronald Acuña Jr.

Why it matters: It wants to market itself as a worthy challenger to the throne that Gatorade has occupied for nearly six decades.

S&P 500's historic rebound leaves investors divided on future

Data: Money.net; Chart: Axios Visuals

The S&P 500 nearly closed at an all-time high on Wednesday and remains poised to go from peak to trough to peak in less than half a year.

By the numbers: Since hitting its low on March 23, the S&P has risen about 50%, with more than 40 of its members doubling, according to Bloomberg. The $12 trillion dollars of share value that vanished in late March has almost completely returned.

Newsrooms abandoned as pandemic drags on

Illustration: Sarah Grillo/Axios

Facing enormous financial pressure and uncertainty around reopenings, media companies are giving up on their years-long building leases for more permanent work-from-home structures. Others are letting employees work remotely for the foreseeable future.

Why it matters: Real estate is often the most expensive asset that media companies own. And for companies that don't own their space, it's often the biggest expense.