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Photo: Jaap Arriens/NurPhoto via Getty Images

CNN is significantly expanding their partnership with Twitter to better serve advertisers on the platform, where user growth is booming for the global news brand.

Why it matters: The partnership gives advertisers the opportunity to buy ads around the most buzzworthy Twitter videos from CNN, like a hot one-liner from a presidential debate or a dramatic moment during an exclusive interview.

  • Previously, advertisers could only buy video by content category, but not targeted specifically to CNN.
  • Twitter will work with CNN to boost the exposure of videos from top events so that marketers can capture some of the most valuable moments at scale.

The big picture: News as a content vertical is typically slow to innovate, but Twitter's investment in news over the past year has made it easier for newsrooms to take advantage of new advertising and editorial products, since their content is very well-suited for the platform.

The bottom line: If you want to own advertising around a specific debate, town hall or interview aired on CNN ahead of 2020, this will be one of the most effective ways to do so.

Go deeper

Kids’ screen time up 50% during pandemic

Illustration: Sarah Grillo/Axios

When the coronavirus lockdowns started in March, kidstech firm SuperAwesome found that screen time was up 50%. Nearly a year later, that percentage hasn't budged, according to new figures from the firm.

Why it matters: For most parents, pre-pandemic expectations around screen time are no longer realistic. The concern now has shifted from the number of hours in front of screens to the quality of screen time.

In photos: D.C. and U.S. states on alert for pre-inauguration violence

National Guard troops stand behind security fencing with the dome of the U.S. Capitol Building behind them, on Jan. 16. Photo: Kent Nishimura / Los Angeles Times via Getty Images

Security has been stepped up in Washington, D.C., and state capitols across the U.S. as authorities brace for potential violence this weekend.

Driving the news: Following the Jan. 6 insurrection at the U.S. Capitol by some supporters of President Trump, the FBI has said there could be armed protests in D.C. and in all 50 state capitols in the run-up to President-elect Joe Biden's inauguration Wednesday.

17 hours ago - Politics & Policy

The new Washington

Illustration: Sarah Grillo/Axios

The Axios subject-matter experts brief you on the incoming administration's plans and team.