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Expand chart
Data: Apptopia; Chart: Axios Visuals

Several Chinese apps are experiencing high download levels in the U.S., according to data from Apptopia.

Why it matters: Many of these apps are leveraging ads on Facebook and other platforms targeted to people in the U.S. to drive app downloads here. This has led to the adoption of major Chinese services in many verticals, from retail to social media.

Driving the news: Shein, a major Chinese retailer, has experienced 2.5 million new installs in the U.S. alone, per Apptopia — its most ever from the country. This was only about 14.5% of its total app installs around the world.

  • Shein is currently the No. 5 advertiser on iOS in the Shopping category and No. 20 on Google Play.
  • Shein is one of Facebook's biggest advertisers, and often uses Facebook ads to drive app installs in new markets, like the U.S.

Other Chinese apps are experiencing record success in the U.S., often using a similar strategy of relying on Facebook and platform advertising to drive app installs.

  • TikTok, the Bytedance-owned social karaoke app, is exploding in the U.S. According to the Wall Street Journal, TikTok spent $1 billion on advertising in the U.S. in 2018. Ironically, it mostly grew its audience by buying those ads on the social platforms of its competitors, like Facebook, Facebook-owned Instagram and Snapchat.
  • Wish, the Chinese retailer that rivals Shein, is still the No. 1 shopping app in the U.S. for both the Apple App Store and Google Play store. Wish has focused on U.S. downloads last the past several quarters, capitalizing on the bargain direct-to-consumer shopping trend for some time.

The big picture: U.S. regulators have sought to curb the dominance of Chinese companies that leverage data in the U.S. by blocking strategic acquisitions of domestic companies by Chinese companies.

  • But the latest trend shows that Chinese companies can leverage advertising on U.S.-based platforms — ones that don't typically deny advertisers the right to run based on their home country — to assert their dominance anyway.

Go deeper: The next big news fight is between Chinese aggregation apps

Go deeper

Trump set to appear at Pennsylvania GOP hearing on voter fraud claims

President Trumpat the White House on Tuesday. Photo: Chip Somodevilla/Getty Images

President Trump is due to join his personal lawyer Rudy Giuliani in Gettysburg, Pennsylvania, Wednesday at a Republican-led state Senate Majority Policy Committee hearing to discuss alleged election irregularities.

Why it matters: This would be his first trip outside of the DMV since Election Day and comes shortly after GSA ascertained the results, formally signing off on a transition to President-elect Biden.

Scoop: Trump tells confidants he plans to pardon Michael Flynn

Photo: Alex Wroblewski/Getty Images

President Trump has told confidants he plans to pardon his former national security adviser Michael Flynn, who pleaded guilty in December 2017 to lying to the FBI about his Russian contacts, two sources with direct knowledge of the discussions tell Axios.

Behind the scenes: Sources with direct knowledge of the discussions said Flynn will be part of a series of pardons that Trump issues between now and when he leaves office.

Erica Pandey, author of @Work
9 hours ago - World

Remote work shakes up geopolitics

Illustration: Eniola Odetunde/Axios

The global adoption of remote work may leave the rising powers in the East behind.

The big picture: Despite India's and China's economic might, these countries have far fewer remote jobs than the U.S. or Europe. That's affecting the emerging economies' resilience amid the pandemic.

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