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China takes the lead in pioneering retail

A shopping cart with a bar code looking like the Chinese flag
Illustration: Rebecca Zisser/Axios

In January, Amazon attracted intense attention when it opened Go, its cashless convenience store in Seattle. And it's poised to open six more of them on the U.S. west coast, according to Recode. But that still leaves the e-commerce giant far behind its Chinese rivals, which are already staking out new ground in retail.

Why it matters: The future of retail in the world's leading economies is increasingly expected to be not online shopping, but a melding of e-commerce and physical stores. And Chinese Big Tech appears to be in the vanguard of how to pull this off. The research firm Sanford Bernstein calls it the "digitization of retail."