Project 2022: China building winter sports culture from scratch
China’s first appearance in the Winter Olympics was at Lake Placid in 1980, where its 24 athletes won zero medals. Thirty-five years later, Beijing won a bid to host the 2022 winter games. China’s goal? To turn millions into ski enthusiasts by then.
The big picture: China has won 546 total medals in the Summer Olympics, but just 54 in the winter games. The Chinese are determined to impress when the world comes to Beijing in four years time, and to create a ski culture that will last far beyond the games.