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Xi Jinping's omnipresent propaganda empire

Xi Jinping and Mao Zedong
Illustration: Rebecca Zisser/Axios

China’s powerful and well-funded Department of Propaganda has been tasked with building the same kind of personality cult around Xi Jinping that existed around Mao Zedong — efforts that infiltrate Chinese classrooms and extend beyond the country's borders.

The impact: The department aims to control all the information that Chinese people see and hear — which is why newspaper readers across China this week were instructed to “carve Xi Jinping's speech into our bones and dissolve his spirit into our blood.”