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Illustration: Sarah Grillo/Axios

American consumers are quite familiar with many of the big-name foreign products — Toyota, Samsung, to name a couple — but brands from China are virtually invisible.

The big picture: Chinese companies doing business in the U.S. are doing their best to hide where they come from. If they're not actively masking their home country, they're certainly not leading with it.

Driving the news: The first publicly Chinese-owned company to make its way into the minds and hearts of American consumers is TikTok. And it’s dealing with headache after headache due to its China ties.

  • The viral social video-sharing app has been downloaded about 80 million times in the U.S., and its skyrocketing popularity has made it the target of a federal probe.
  • TikTok, which is based in the U.S., is desperately trying to distance itself from Bytedance, its Chinese owner. CEO Alex Zhu told the New York Times he'd go as far as to reject a user data request from Chinese President Xi Jinping himself.

Chinese brands have been trying to fly under the radar for years.

  • Take Volvo, one of the most prominent Chinese-owned brands to crack the U.S. market. Volvo is a Swedish subsidiary of Chinese automaker Geely. But how many Americans who buy a Volvo think they're buying a Chinese car?
  • Other Chinese brands hiding in plain sight include TCL, the hardware giant that sells in the U.S. under the names of Alcatel and Blackberry, and Lenovo, notes Axios' Ina Fried.

Go deeper:

Go deeper

Heat wave enveloping West will shatter records, spark wildfires

The sun sets behind power lines in Rosemead, California on June 14, 2021, amid an early season heatwave across much of California this week. Photo by Frederic J. Brown/AFP via Getty Images

A dangerous and widespread mid-June heat wave is bringing blowtorch-like heat, skyrocketing power demand, and “critical” wildfire danger to much of the West Tuesday through this weekend.

Why it matters: The heat is building in a region that is experiencing a record drought, leading to dangerous fire weather conditions, straining electrical grids, and causing water supplies to dwindle further. The heat itself may prove deadly.

Politico's top editor leaving for NBC

Screenshot: Youtube

Politico’s top editor Carrie Budoff Brown is joining NBC in a high-level executive position at the network that includes overseeing the "Meet the Press" franchise, sources familiar with the discussions tell Axios.

Why it matters: Budoff Brown has been with Politico since its earliest days in 2007 and is admired among newsroom staff. Her departure will be a major loss to the organization.

Bored of binging: Weekly streaming releases on the rise

Expand chart
Data: Parrot Analytics; Chart: Will Chase/Axios

Consumers and streamers are gravitating towards shows that are released weekly, as opposed to binge-watching shows that are released all-at-once, according to data provided exclusively to Axios from Parrot Analytics.

Why it matters: Streamers are no longer competing against traditional TV for consumers attention — they're competing against each other. Weekly releases help reduce subscriber churn.