Jon Steinberg, founder & CEO of Cheddar in 2016. Photo: Matthew Eisman/Getty Images

Cheddar is launching a political show called Cheddar Capital early next year, executives tell Axios.

The big picture: The show will be based out of D.C. and is the brainchild of Jon Steinberg's newest hire, Altice News’ VP and GM for political partnerships Peter Cherukuri.

Why it matters: Cherukuri is a political publishing veteran, having spent years managing political and policy partnerships at places like POLITICO, HuffPost, Roll Call, and National Journal.

The show, which will cater to a millennial audience, will be 30 minutes in length. The format will be interviews and round tables. 

  • Cheddar, which is now owned by Altice USA, is carried by most major streaming platforms, as well as most major cable providers.

Go deeper: Cheddar acquired by Altice USA for $200 million

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