Cheddar to launch D.C.-based political show in 2020
Jon Steinberg, founder & CEO of Cheddar in 2016. Photo: Matthew Eisman/Getty Images
Cheddar is launching a political show called Cheddar Capital early next year, executives tell Axios.
The big picture: The show will be based out of D.C. and is the brainchild of Jon Steinberg's newest hire, Altice News’ VP and GM for political partnerships Peter Cherukuri.
Why it matters: Cherukuri is a political publishing veteran, having spent years managing political and policy partnerships at places like POLITICO, HuffPost, Roll Call, and National Journal.
The show, which will cater to a millennial audience, will be 30 minutes in length. The format will be interviews and round tables.
- Cheddar, which is now owned by Altice USA, is carried by most major streaming platforms, as well as most major cable providers.