Photo: Cheddar

Cheddar, the streaming video network dubbed the "CNBC for millennials" is acquiring Rate My Professors (ratemyprofessors.com), the popular website used by college students to rate their teachers and professors.

Why it matters: The franchise, used by more than 6 million students a month, will add a user-generated component to Cheddar's business, which to-date has focused on mass distribution of professionally-created news content.

Details: Advertising company Taboola has also signed on as a strategic in-feed discovery partner for Cheddar’s operation of Rate My Professors. In a statement, Taboola CEO and founder Adam Singolda says the company is bringing an infinite scrolling feed structure to the site, which is meant to attract millennials.

Between the lines: The acquisition follows a spree of acquisitions and partnerships brokered by Cheddar over the past few months, many of which focus on winning the young adult and student demographics.

  • In May, the company acquired Viacom's "MTV Networks on Campus," the distribution platform for Viacom's college campus-based service, MTVU.
  • The live network, now called CheddarU, reaches nine million students nationwide on 600 college campuses.

The bottom line: Cheddar has built an extensive distribution network to make sure their content is consumed as widely as possible.

  • Like other popular media businesses, they hope to have more pricing leverage, both with consumers and distributors, once they reach a point of saturation. In July, Cheddar said it will do $25 million in revenue for 2018, but Steinberg says it will now be closer to $30 million. Still, millennials are their target audience.
"Rate My Professors coupled with our OTT networks and CheddarU network makes us the defining media company for a new generation that has no relationship with legacy cable news media.”
— Cheddar CEO Jon Steinberg

Go deeper

Ex-officer pleads not guilty to charges related to Breonna Taylor killing

Brett Hankison is charged with three counts of wanton endangerment. Photo: Courtesy by the Shelby County Sherrif's Department

The former Louisville police officer charged with three counts of wanton endangerment in connection with the raid that led to the fatal shooting of Breonna Taylor, an unarmed Black woman, pleaded "not guilty" on Monday, the Courier Journal reports.

The big picture: The announcement of charges against Brett Hankison, who was fired from the department in June, set off nationwide protests last week. None of the officers involved in the raid were indicted on homicide or manslaughter charges related to Taylor's death.

SurveyMonkey poll: Trump's Ohio bet

Data: SurveyMonkey survey of 3,092 Ohio voters, Sept. 1-25, 2020; Note: COVID-19 was a write-in option; Chart: Axios Visuals

President Trump leads Joe Biden 51%-47% among likely Ohio voters overall — but he holds a whopping 74%-24% lead with those who say a flagging economy and job concerns are their top issue, according to new SurveyMonkey-Tableau data for Axios.

Why it matters: Ohioans are more worried about their jobs than the coronavirus — and that's President Trump's best chance to cling to a narrow lead in this state he won handily in 2016.

Updated 2 hours ago - Politics & Policy

Coronavirus dashboard

Illustration: Aïda Amer/Axios

  1. Global: Total confirmed cases as of 4:30 p.m. ET: 33,224,222 — Total deaths: 999,298 — Total recoveries: 22,975,298Map.
  2. U.S.: Total confirmed cases as of 4:30 p.m. ET: 7,134,874 — Total deaths: 204,905 — Total recoveries: 2,766,280 — Total tests: 101,308,599Map.
  3. States: Cuomo extends New York moratorium on evictions until 2021.
  4. Business: Companies are still holding back earnings guidance.
  5. Health: Trump announces plan to distribute 150 million rapid tests —The childless vaccine.
  6. World: India the second country after U.S. to hit 6 million cases.

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