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The Trump campaign is leaning into its effort to woo African American voters, opening "Black Voices for Trump" offices across six swing states, the campaign says.

Why it matters: "Woke" stickers, "Black Voices for Trump" T-shirts and other branded swag are part of this storefront approach as the campaign ramps up its efforts to erode Democrats' lock on this key demographic.

  • The campaign plans to open 15 field offices, which they're calling "community centers": five in Florida, three in North Carolina, two each in Ohio and Pennsylvania, and one each in Georgia, Michigan and Wisconsin.
  • One official said the campaign is "countering the identity politics of the left" by arguing that Democrats have overpromised and underdelivered for years. "The president has promised them nothing, but delivered a lot."

Between the lines: Reporters were shown posters showcasing designs for the coming field offices, which were set up in Trump campaign offices in Arlington.

  • The campaign plans to highlight the administration's efforts on criminal justice reform, funding of Historically Black Colleges and Universities, "school choice" and reducing African American unemployment.

The big picture: The Trump campaign launched Black Voices for Trump in November. The president has been seeking to woo black voters in the months since, through tweets, his State of the Union address and a $10 million Super Bowl ad focused on criminal justice.

  • It's a far cry from his pitch in 2016, when he famously told black voters: "What the hell do you have to lose?"

Reality check: Trump got about 8% of the black vote in 2016. His current approval rating is at 14% among African Americans, according to a recent poll, with the vast majority saying they would prefer any of the 2020 Democratic candidates over Trump.

  • More than half of the black voters who said they had been in contact with the Trump campaign said his recent efforts to court them actually negatively influenced their willingness to vote for him, Politico reported.
  • But the campaign doesn't need to win anything close to a majority of the black vote to score a political win on this front. Simply reducing Democrats' margin of support among black voters could make a crucial difference in a state with a close contest.

Go deeper

5 hours ago - World

In photos: Protests in U.S., across the world over Israeli–Palestinian conflict

A protest march in support of Palestinians near the Washington monument in Washington, D.C. on May 15. Photo: Andrew Caballero-Reynolds/AFP via Getty Images

Thousands of people rallied across the U.S. and the world Saturday following days of violence in Gaza and Israel that's killed at least 145 Palestinians, including 41 children, and eight Israelis, per AP.

The big picture: Most demonstrations were in support of Palestinians. There were tense scenes between pro-Israeli government protesters and pro-Palestinian demonstrators in Winnipeg, Canada, and Leipzig, Germany, but no arrests were made, CBS News and DW.com report.

Updated 12 hours ago - World

Biden in call with Netanyahu raises concerns about civilian casualties in Gaza

Photo: Ahmad Gharabli/Nicholas Kamm/Getty Images

President Biden spoke to Israeli Prime Minister Benjamin Netanyahu Saturday and raised concerns about civilian casualties in Gaza and the bombing of the building that housed AP and other media offices, according to Israeli officials.

The big picture: At least 140 Palestinians, including dozens of children, have been killed in Gaza since fighting between Israel and Hamas began Monday, according to Palestinian health officials. Nine people, including two children, have been killed by Hamas rockets in Israel.

Updated 13 hours ago - Politics & Policy

"Horrified": AP, Al Jazeera condemn Israel's bombing of their offices in Gaza

A ball of fire erupts from the Jalaa Tower as it is destroyed in an Israeli airstrike in Gaza. Photo: Majdi Fathi/NurPhoto via Getty Images

The Associated Press and Al Jazeera on Saturday condemned the Israeli airstrike that destroyed a high-rise building in Gaza that housed their and other media offices.

What they're saying: The White House, meanwhile, said it had "communicated directly to the Israelis that ensuring the safety and security of journalists and independent media is a paramount responsibility," according to press secretary Jen Psaki.