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The Trump campaign is leaning into its effort to woo African American voters, opening "Black Voices for Trump" offices across six swing states, the campaign says.

Why it matters: "Woke" stickers, "Black Voices for Trump" T-shirts and other branded swag are part of this storefront approach as the campaign ramps up its efforts to erode Democrats' lock on this key demographic.

  • The campaign plans to open 15 field offices, which they're calling "community centers": five in Florida, three in North Carolina, two each in Ohio and Pennsylvania, and one each in Georgia, Michigan and Wisconsin.
  • One official said the campaign is "countering the identity politics of the left" by arguing that Democrats have overpromised and underdelivered for years. "The president has promised them nothing, but delivered a lot."

Between the lines: Reporters were shown posters showcasing designs for the coming field offices, which were set up in Trump campaign offices in Arlington.

  • The campaign plans to highlight the administration's efforts on criminal justice reform, funding of Historically Black Colleges and Universities, "school choice" and reducing African American unemployment.

The big picture: The Trump campaign launched Black Voices for Trump in November. The president has been seeking to woo black voters in the months since, through tweets, his State of the Union address and a $10 million Super Bowl ad focused on criminal justice.

  • It's a far cry from his pitch in 2016, when he famously told black voters: "What the hell do you have to lose?"

Reality check: Trump got about 8% of the black vote in 2016. His current approval rating is at 14% among African Americans, according to a recent poll, with the vast majority saying they would prefer any of the 2020 Democratic candidates over Trump.

  • More than half of the black voters who said they had been in contact with the Trump campaign said his recent efforts to court them actually negatively influenced their willingness to vote for him, Politico reported.
  • But the campaign doesn't need to win anything close to a majority of the black vote to score a political win on this front. Simply reducing Democrats' margin of support among black voters could make a crucial difference in a state with a close contest.

Go deeper

Updated 4 mins ago - Politics & Policy

Cuomo asks for “independent” investigator into sexual harassment claims

New York Governor Andrew Cuomo at a press conference on Feb. 24. Photo: Seth Wenig/pool/AFP via Getty Images

A top aide to Gov. Andrew Cuomo said that he would authorize and "voluntarily cooperate" with an independent investigation run by New York's attorney general into claims he sexually harassed several women.

The state of play: The statement comes after a day of competing statements from Cuomo and AG Letitcia James over who would oversee an independent investigation into the governor.

Cuomo scandal snares Dems on #MeToo

Illustration: Eniola Odetunde/Axios. Photo: Ray Tamarra/Getty Images   

The searing sexual harassment allegations made against Gov. Andrew Cuomo are trouble for Democrats far beyond Albany and New York.

Why it matters: They hammered Donald Trump after the "Access Hollywood" tape. Pilloried Brett Kavanaugh over Christine Blasey Ford. Defended President Biden when he was accused of inappropriate touching. Now, Democrats have to show whether they walk the "#MeToo" talk.

CPAC Republicans choose conservatism over constituents

Rep. Matt Gaetz. Photo: Elijah Nouvelage/Bloomberg via Getty Images

CPAC proved such a draw, conservative Republicans chose the conference over their constituents.

Why it matters: More than a dozen House Republicans voted by proxy on the $1.9 trillion COVID-19 relief bill in Washington so they could speak at the Conservative Political Action Conference, known as CPAC. And Sen. Ted Cruz skipped an Air Force One flight as President Biden flew to Cruz's hometown of Houston to survey storm damage.