Inside the White House with D.C.'s most wired reporter. Sign up for Mike Allen's Axios AM.

Stories

Both parties are spending record amounts on House campaign ads

Both parties will want to persuade last-minute undecided voters with advertisements. Photo: Drew Angerer/Getty Images

If you want a glimpse of how competitive the fight to take over the U.S. House has become in 2018, just turn on the TV.

Driving the news: Democrats and Republicans have spent nearly $40 million on more than 128,000 Congressional campaign ads through June 11, up 54% from the same period in 2014, Bloomberg reports.

Why it matters: There's a lot at stake for both parties this year, as they fight for the House majority in President Trump's first midterm election. Increased advertising and ad spending is a good indicator of which races are truly the most competitive.

By the numbers: Kantar Media, the political advertising tracking group behind Bloomberg's data, estimates that $2.4 billion will be spent on broadcast TV ads for races at all levels during the 2018 election cycle (that's 14% more than 2014 ad spend).

  • Campaign ads for House races have been broadcast in 112 of the country's 210 TV markets.
  • Kantar Media estimated spending will reach $850 million on local cable TV ads and $600 million for Internet ads.
  • The Congressional Leadership Fund has reserved $50 million for broadcast and cable ads in the coming months. Democratic groups will likely match this number or get close to it.

Be smart: Advertising will ramp up aggressively in the weeks leading up to the election, when both parties are hoping to snag last-minute undecided voters and encourage their base voters to actually show up to the polls.

More stories loading.