BuzzFeed's live Twitter morning show — premiering September 25 and called "AM to DM" — will aim to break news in real time in a way that's like television, but produced for digital audiences and consumption.

• The show concept, originally announced at Twitter's newfront in May, will take viewers through the day's top stories, bringing headlines from BuzzFeed News reporters and editors all over the world.
• The show is meant to promote live user engagement by focusing on real-time Twitter conversations and bringing in surprise guests for breaking news.
• Why it matters: The live and scripted video content being produced by dozens of digital companies for tech platforms like Twitter, Facebook and Snapchat has become the new normal, and its a trend that should worry traditional television networks, as it increases competition for video eyeballs in an increasingly crowded streaming marketplace.