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Business Roundtable, the voice of America's top CEOs, today launched "Move the Needle," a campaign to support President Biden in rolling out COVID vaccines, increasing vaccine uptake and encouraging masks.

What they're saying: "Masks and vaccines are working. Now is the time to keep at it, overcome pandemic fatigue, and double down on the measures that will end this public health and economic crisis, said Business Roundtable president and CEO Josh Bolten.

The announcement explains the campaign's name: "Business Roundtable companies have been 'moving the needle' by producing, distributing and administering the vaccine. "

  • "America’s leading employers will ramp up engagement with their employees, suppliers and customers to advance wider and consistent adoption of COVID-19 safety practices and vaccines," the release says.
  • The campaign will run across digital platforms, radio and national cable television — and will push the hashtag #IGottheShot.

Also today, the White House will announce alliances with top business groups, including the U.S. Chamber of Commerce, Business Roundtable, National Association of Manufacturers, and leaders in Hispanic, African American, AAPI and other minority business organizations:

Over the coming weeks, the Biden Administration, in partnership with these groups, will provide businesses with toolkits and best practices on COVID-19 to help organizations provide accurate and up to date information to their employees and customers. The Administration will work with business groups and individual companies to highlight the innovative ways that America’s private sector continues to rise to the challenge as we all work together to put the pandemic behind us.

Go deeper.

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Updated Nov 26, 2021 - Politics & Policy

Coronavirus dashboard

Illustration: Aïda Amer/Axios

  1. Vaccines: U.S. to mandate vaccines for anyone who crosses borders starting in January — Shots lagged data by months — The next big bottleneck in the global vaccination effort.
  2. Health: The Thanksgiving bouncers — Axios-Ipsos poll: Thanksgiving roulette — Experts criticize CDC's language on vaccine boosters — America's Thanksgiving gamble.
  3. Politics: Biden administration asks appeals court to reinstate vaccine mandate — Michigan recommends face masks for all residents amid surge.
  4. Education: A COVID strategy backfires at schools — Schools across the U.S. offer vaccine drivesBenefits of in-person school outweigh risks, study finds.
  5. World: EU drug regulator recommends Pfizer COVID vaccine for kids — Italy announces new COVID restrictions for unvaccinated people — European health agency urges expanding booster shot access.
  6. Variant tracker: Where different strains are spreading.

Most COVID-19 survivors can weather risk of reinfection, study says

Illustration: Sarah Grillo/Axios

COVID-19 survivors tend to have a roughly tenfold increase in protection against the virus, according to a government-funded study published Wednesday.

Why it matters: There have been some documented cases of reinfection leading to concern survivors don't gain any immunity. While there remain questions on how much or how long immunity lasts and what the impact of variants will be, this large set of observational data bolsters evidence there's some protection.

Updated 8 hours ago - Technology

From Malcolm X to "Free Britney," new media shapes the justice system

Illustration: Shoshana Gordon/Axios

True crime documentaries, podcasts and social media campaigns are bringing new attention to real-world legal proceedings — and are often affecting the outcome.

Why it matters: New media platforms can instantly put a national spotlight on cases that have long been forgotten or buried under red tape.