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Expand chart
Data: Advertising Analytics; Chart: Axios Visuals

The top groups that ran ads for the U.S.-Mexico-Canada Agreement (USMCA) cumulatively spent over $4 million pushing the passage of the trade pact, data from advertising research firm Advertising Analytics shows.

Why it matters: The majority of advertisers for USMCA-specific ads were business-backed trade groups — a nod to big corporations' anxiety to draw attention to the issue.

The big picture: While the stock market hasn't paid nearly as much attention to the deal as it has to the U.S.-China trade war, businesses have voiced concern about uncertainty caused by USMCA's stalled progress. They upped spending on lobbying, too.

  • Even the Fed noted progress on the deal was good for the economy.
  • Business groups have since expressed dissatisfaction over changes to the deal. In fact, the "Pass the USMCA Coalition" has since said it "has no position on USMCA as it is written now," per The Hill.

Where it stands: The trade deal is expected to pass with bipartisan support when the House votes on Thursday.

Details: 55% of ad spending on this issue has been on TV, with 16% on both digital and radio and 12% on broadcast.

  • Washington D.C. and New York City were the top markets for these ads, but the groups also targeted Iowa, Pennsylvania and Michigan.

Between the lines: Business groups have also doled out advertising dollars to push messaging on the U.S.-China trade war.

  • One example: Farmers for Free Trade, which, ran a $2.5M anti-tariff campaign television campaign last year, as Politico reported.

Our thought bubble: This type of issue advertising is typical around international trade disputes like this. Groups spent millions of dollars in messaging around the Trans-Pacific Partnership in 2015 leading up to its passage in 2016.

Go deeper: Business groups express growing dissatisfaction with USMCA compromise

Go deeper

Updated 2 hours ago - Politics & Policy

Coronavirus dashboard

Illustration: Sarah Grillo/Axios

  1. Health: WHO: AstraZeneca vaccine must be evaluated on "more than a press release."
  2. Politics: Supreme Court backs religious groups on New York COVID restrictions.
  3. Economy: Safety nets to disappear in DecemberAmazon hires 1,400 workers a day throughout pandemic.
  4. Education: U.S. public school enrollment drops as pandemic persists — National standardized tests delayed until 2022.
  5. Cities: Los Angeles County issues stay-at-home order, limits gatherings.
  6. World: London police arrest dozens during anti-lockdown protests — Thailand, Philippines sign deal with AstraZeneca for vaccine.

Tony Hsieh, longtime Zappos CEO, dies at 46

Tony Hsieh. Photo: FilmMagic/FilmMagic

Tony Hsieh, the longtime ex-chief executive of Zappos, died on Friday after being injured in a house fire, his lawyer told the Las Vegas Review-Journal. He was 46.

The big picture: Hsieh was known for his unique approach to management, and following the 2008 recession his ongoing investment and efforts to revitalize the downtown Las Vegas area.

Dan Primack, author of Pro Rata
8 hours ago - Economy & Business

The unicorn stampede is coming

Illustration: Annelise Capossela/Axios

Airbnb and DoorDash plan to go public in the next few weeks, capping off a very busy year for IPOs.

What's next: You ain't seen nothing yet.