Expand chart
Data: Advertising Analytics; Chart: Axios Visuals

The top groups that ran ads for the U.S.-Mexico-Canada Agreement (USMCA) cumulatively spent over $4 million pushing the passage of the trade pact, data from advertising research firm Advertising Analytics shows.

Why it matters: The majority of advertisers for USMCA-specific ads were business-backed trade groups — a nod to big corporations' anxiety to draw attention to the issue.

The big picture: While the stock market hasn't paid nearly as much attention to the deal as it has to the U.S.-China trade war, businesses have voiced concern about uncertainty caused by USMCA's stalled progress. They upped spending on lobbying, too.

  • Even the Fed noted progress on the deal was good for the economy.
  • Business groups have since expressed dissatisfaction over changes to the deal. In fact, the "Pass the USMCA Coalition" has since said it "has no position on USMCA as it is written now," per The Hill.

Where it stands: The trade deal is expected to pass with bipartisan support when the House votes on Thursday.

Details: 55% of ad spending on this issue has been on TV, with 16% on both digital and radio and 12% on broadcast.

  • Washington D.C. and New York City were the top markets for these ads, but the groups also targeted Iowa, Pennsylvania and Michigan.

Between the lines: Business groups have also doled out advertising dollars to push messaging on the U.S.-China trade war.

  • One example: Farmers for Free Trade, which, ran a $2.5M anti-tariff campaign television campaign last year, as Politico reported.

Our thought bubble: This type of issue advertising is typical around international trade disputes like this. Groups spent millions of dollars in messaging around the Trans-Pacific Partnership in 2015 leading up to its passage in 2016.

Go deeper: Business groups express growing dissatisfaction with USMCA compromise

Go deeper

Updated 2 mins ago - Politics & Policy

CDC says it mistakenly published guidance about COVID-19 spreading through air

CDC Director Robert Redfield. Photo: Anna Moneymaker/Pool/Getty Images

The CDC has removed new guidance that acknowledged airborne transmission of the coronavirus, posting in a note on its website that the guidance was only a draft and had been published in error.

Why it matters: The initial update — which was little noticed until a CNN story was published Sunday — had come months after scientists pushed for the agency to acknowledge the disease was transmissible through the air. The CDC previously said that close person-to-person contact was the bigger concern, and the language has been changed back to erase the warning about airborne transmission.

Ruth Bader Ginsburg will lie in state in Capitol's National Statuary Hall

Photo: Getty Images

House Speaker Nancy Pelosi announced Monday that the late Supreme Court Justice Ruth Bader Ginsburg will lie in state in the Capitol's National Statuary Hall on Friday.

The state of play: The Supreme Court also announced Monday that Ginsburg will lie in repose on the front steps of the building on Wednesday and Thursday, allowing the public to pay respects to the late justice outside.

Dan Primack, author of Pro Rata
2 hours ago - Economy & Business

Retail traders drove Snowflake and Unity Software's IPO surges

Illustration: Sarah Grillo/Axios

The story of last week's Snowflake and Unity Software IPOs had little to do with data warehousing or 3D game development, and lots to do with dizzying "pops" after pricing.

What happened: The Robinhood effect.