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Wiz Khalifa onstage Aug. 25, 2018 in Austin, Tex. Photo: Rick Kern/WireImage

Barely a day goes by without another trade show where starry-eyed (or, perhaps, glassy-eyed) cannabis entrepreneurs gather to tout their products — with creatively named brands like Schnazzleberry, Lucky Charms and Train Wreck.

The big picture: There are hundreds of trade shows showcasing thousands of brands, and even a thriving industry of weed-specific branding consultants and marketing agencies.

  • As in any emerging industry, there is growing specialization, with some trade shows tilting more toward hemp and marijuana growers and others toward more exotic specialties like vaping technology.
  • Celebrities are riding the wave, with entertainers like Snoop Dogg (Leafs By Snoop) and Wiz Khalifa (Khalifa Kush) creating products they believe in.
  • Mike Tyson's business, Tyson Ranch, has both a diverse product line and a corporate mission, "to make cannabis universally understood and accessible."

The punch line: At some events, actual marijuana products are not allowed. At one upcoming expo in California, for instance, 125 vendors are expected but "the venue still (prohibits) cannabis possession and use at events like this one."

  • The backdrop: Before attitudes changed on cannabis, these conferences essentially served as speakeasies for activists who preached the drug's merits and pushed back against policies used to lock smokers and dealers away.

The bottom line: These days, with business booming and billions of dollars pouring in, cannabis conferences are used mostly as showcases for new products and networking opportunities — just like any other business conferences.

Go deeper:

Go deeper

Thousands without power as "hazardous" winter storm lashes East Coast

Winter view from Charlotte as winter storm Izzy creates dangerous conditions in Charlotte, N.C. on Jan. 16. Photo: Peter Zay/Anadolu Agency via Getty Images

A major winter storm was lashing much of the East Coast on Sunday, causing widespread power outages and disrupting travel over the holiday weekend.

The big picture: Heavy snow and ice accumulations are "likely to produce hazardous travel," downed trees and more power outages from the Mid-South to the Northeast, per the National Weather Service. Some parts of the U.S. can expect to see up to a foot of snow through Monday.

Updated 3 hours ago - Science

Volcanic eruption in Tonga caused "significant" damage

This satellite image of the eruption on Jan. 15 taken by Himawari-8, a Japanese weather satellite operated by Japan Meteorological Agency and released by National Institute of Information and Communications Technology (NICT). Photo: NICT via AP

Significant damage has been reported in Tonga following an undersea volcanic eruption on Saturday, which covered the Pacific nation in ash and cut off communication lines.

Driving the news: The eruption triggered tsunami warnings across Tonga's islands and in other regions, including the West Coast of the U.S. and New Zealand.

4 hours ago - World

North Korea launches 4th suspected missile test this month

A news broadcast in Seoul, South Korea, of an apparent North Korean missile test on Monday morning local time. Photo: Jung Yeon-je/AFP via Getty Images

North Korea's military fired "two suspected short-range ballistic missiles" eastward from Pyongyang on Monday morning local time, per South Korean and Japanese officials.

Why it matters: The fourth such launch since Jan. 5 comes days after North Korea's military warned of "stronger" action if the U.S. moved to have more sanctions imposed on the country.