Oct 22, 2019

Generation Z-focused Brat TV expands to Amazon and Roku

You can't have a conversation about the future of TV without talking about Brat TV, a digital content studio based in L.A. that's become the production hub for Gen Z content.

What's new: The company has recently struck a deal with Amazon Prime and Roku to have its top titles carried there, sources tell Axios.

  • Brat appears to have also struck a commerce deal with Amazon to sell merchandise against some of its shows, like its popular "Chicken Girls" hit.

The company has also signed a partnership with Amagi, a cloud-based broadcast service that will convert its library into live linear TV streams.

  • It's working on deals to launch a larger music division and a new apparel brand with partners, to be announced later this year.
  • Next month the company will be launching two new digital series later this year called "Sunnyside Up," and "Crazy Fast."

Be smart: Think of Brat TV as The CW for the digital era. The company creates TV-quality shows for its 5 million subscribers across all of its social channels, with the majority of its traffic streaming from YouTube.

  • It had 13 million unique viewers on YouTube last quarter. Since launching in 2017, it's garnered over 5 billion minutes of watch time.
  • The cost for the production for network shows from Brat is roughly $3,500 per minute, which is low compared to what other programmers are producing for the streaming world.
  • Case-in-point: The most expensive shows on Quibi will cost $100,000 per minute.

Between the lines: Brat rival "AwesomenessTV" sold to Viacom earlier this year for $25 million, suggesting that networks and bigger studios are looking at digital content studios that serve Gen Z audiences as prime acquisition targets.

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Coronavirus dashboard

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  1. Global: Total confirmed cases as of 3 a.m. ET: 5,410,228 — Total deaths: 345,105 — Total recoveries — 2,169,005Map.
  2. U.S.: Total confirmed cases as of 3 a.m. ET: 1,643,499 — Total deaths: 97,722 — Total recoveries: 366,736 — Total tested: 14,163,915Map.
  3. World: White House announces travel restrictions on Brazil, coronavirus hotspot in Southern Hemisphere Over 100 coronavirus cases in Germany tied to single day of church services — Boris Johnson backs top aide amid reports that he broke U.K. lockdown while exhibiting symptoms.
  4. Public health: Officials are urging Americans to wear masks headed into Memorial Day weekend Report finds "little evidence" coronavirus under control in most statesHurricanes, wildfires, the flu could strain COVID-19 response
  5. Economy: White House economic adviser Kevin Hassett says it's possible the unemployment rate could still be in double digits by November's election — Public employees brace for layoffs.
  6. Federal government: Trump attacks a Columbia University study that suggests earlier lockdown could have saved 36,000 American lives.
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U.S. coronavirus updates

Data: The Center for Systems Science and Engineering at Johns Hopkins; Map: Andrew Witherspoon/Axios. This graphic includes "probable deaths" that New York City began reporting on April 14.

The CDC is warning of potentially "aggressive rodent behavior" amid a rise in reports of rat activity in several areas, as the animals search further for food while Americans stay home more during the coronavirus pandemic.

By the numbers: More than 97,700 people have died from COVID-19 and over 1.6 million have tested positive in the U.S. Over 366,700 Americans have recovered and more than 14.1 million tests have been conducted.

World coronavirus updates

Data: The Center for Systems Science and Engineering at Johns Hopkins; Map: Axios Visuals

Japan's economy minister outlined plans on Monday to end the nationwide state of emergency as the number of new novel coronavirus cases continues to decline to fewer than 50 a day, per Bloomberg. Japan has reported 16,550 cases and 820 deaths.

By the numbers: Over 5.4 million people have tested positive for the virus as of Monday, and more than 2.1 million have recovered. The U.S. has reported the most cases in the world (over 1.6 million from 13.7 million tests). The U.K. is reporting over 36,800 deaths from the coronavirus — the most fatalities outside the U.S.