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You can't have a conversation about the future of TV without talking about Brat TV, a digital content studio based in L.A. that's become the production hub for Gen Z content.

What's new: The company has recently struck a deal with Amazon Prime and Roku to have its top titles carried there, sources tell Axios.

  • Brat appears to have also struck a commerce deal with Amazon to sell merchandise against some of its shows, like its popular "Chicken Girls" hit.

The company has also signed a partnership with Amagi, a cloud-based broadcast service that will convert its library into live linear TV streams.

  • It's working on deals to launch a larger music division and a new apparel brand with partners, to be announced later this year.
  • Next month the company will be launching two new digital series later this year called "Sunnyside Up," and "Crazy Fast."

Be smart: Think of Brat TV as The CW for the digital era. The company creates TV-quality shows for its 5 million subscribers across all of its social channels, with the majority of its traffic streaming from YouTube.

  • It had 13 million unique viewers on YouTube last quarter. Since launching in 2017, it's garnered over 5 billion minutes of watch time.
  • The cost for the production for network shows from Brat is roughly $3,500 per minute, which is low compared to what other programmers are producing for the streaming world.
  • Case-in-point: The most expensive shows on Quibi will cost $100,000 per minute.

Between the lines: Brat rival "AwesomenessTV" sold to Viacom earlier this year for $25 million, suggesting that networks and bigger studios are looking at digital content studios that serve Gen Z audiences as prime acquisition targets.

Go deeper

5 hours ago - Politics & Policy

Rahm Emanuel floated for Transportation secretary

Rahm Emanuel. Photo: Joshua Lott for The Washington Post via Getty Images

President-elect Biden is strongly considering Rahm Emanuel to run the Department of Transportation, weighing the former Chicago mayor’s experience on infrastructure spending against concerns from progressives over his policing record.

Why it matters: The DOT could effectively become the new Commerce Department, as infrastructure spending, smart cities construction and the rollout of drone-delivery programs take on increasing economic weight.

5 hours ago - Politics & Policy

Biden turns to experienced hands for White House economic team

Illustration: Sarah Grillo/Axios

Joe Biden plans to announce Cecilia Rouse and Brian Deese as part of his economic team and Neera Tanden to head the Office of Management and Budget, sources tell Axios.

Why it matters: These are experienced hands. Unveiling a diverse group of advisers also may draw attention away from a selection of Deese to run the National Economic Council. Some progressives have criticized his work at BlackRock, the world's largest asset management firm.

Biden taps former Obama communications director for press secretary

Photo: Mark Makela/Getty Images

Jen Psaki, who previously served as Obama's communications director, will serve as President-elect Joe Biden's press secretary, the transition team announced Sunday.

The big picture: All of the top aides in Biden's communication staff will be women, per the Washington Post, which first reported Psaki's appointment.