Data: Advertising Analytics; Chart: Andrew Witherspoon/Axios, NOTE: Data reflects ad airings in top 25 media markets

Advocacy and corporate reputation television ads are spiking, while other industries continue to pull back spend, according to data from Advertising Analytics.

Why it matters: Brands are expected by consumers to address the coronavirus issue in a direct and empathetic tone.

  • This means that any messaging that a company would typically do around sales that would place their ads in a different category, like retail or entertainment, have likely been cut or replaced by messaging around corporate responsibility or advocacy linked to the virus.

The big picture: Advocacy, or any type of cause and appeal advertising, usually recedes during election years, because corporations and interest groups like to hold off messaging to lawmakers until elections are over and they know which party will control Congress and the White House.

  • But some companies, candidates and non-profits are looking to take a stand on issues related to the virus.

Between the lines: More brands are flocking to television than this time last year, owing to more people watching TV, according to data from iSpot TV.

Go deeper

Trump launches "Embers Strategy" in coronavirus hotspots

President Trump during a news conference on July 23. Photo: Drew Angerer/Getty Images

The Trump administration is sending increased personal protective equipment, coronavirus test kits and top health officials like Drs. Anthony Fauci and Deborah Birx to coronavirus hotspots across the U.S. as part of a campaign called the “Embers Strategy," White House officials tell Axios.

Why it matters: The push is part of a larger effort to show that President Trump is taking the pandemic seriously, something White House officials describe as a "renewed focus."

Jul 30, 2020 - Health

The deep decline in vaccine sales

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Global stay-at-home orders stemming from the coronavirus pandemic — especially those in the U.S. — have led to steep sales declines in routine vaccinations.

The big picture: Although more people are getting their vaccines now, "there remains some way to go to get back to pre-COVID levels for adult vaccinations," GlaxoSmithKline CEO Emma Walmsley said on an investor call Wednesday.

Jul 29, 2020 - Health

Florida reports record 216 COVID-19 deaths

Photo: Marco Bello/Anadolu Agency via Getty Images

Florida on Wednesday reported 216 coronavirus-related deaths over a 24-hour stretch — a new record for the state.

Why it matters: Florida also reported a record number of fatalities on Tuesday, per Reuters. The state's death toll is over 6,300, with more than 451,000 confirmed coronavirus cases, according to the Florida Department of Health. Florida has the second-most coronavirus cases in the U.S.