Apr 30, 2019

The franchise frenzy in news and entertainment media

Illustration: Sarah Grillo/Axios

In a world where there's so much content to chose from, media companies are building up popular franchises with name recognition to lure consumers.

Driving the news: Disney's mega-success at the box office this weekend stems from its focus on franchises.

  • "Marvel has perfectly executed a strategy that has been years in the making as they have produced consistently great movies that have thrilled and engaged audiences around the world as reflected in their 22 straight number one debuts since 'Iron Man' in 2008," says Comscore senior media analyst Paul Dergarabedian. 

What's new: Digital companies are starting to mimic this strategy.

  • The New York Times is putting digital series "Modern Love," "Overlooked," and "Diagnosis" on the small screen.
  • Viacom Digital Studios is creating a half dozen Spongebob Squarepants spin-offs, some of which will live on other platforms, like YouTube.
  • Vox Media is reorganizing its entertainment teams to focus on creating content that can be dispersed on various platforms, including Netflix and traditional TV shows.

Between the lines: Some of the strongest media franchises in history haven't come from media companies themselves, but rather sports leagues.

  • The NBA, WWE, NFL and others have mastered the ability to create strong characters and storylines that be dispersed on all kinds of platforms, from TV screens to sports jerseys to video games.

Go deeper: Generics are the new brands

Go deeper

Wisconsin Supreme Court blocks governor from delaying state's primary

Tony Evers. Photo: Nuccio DiNuzzo/Getty Images

Wisconsin's Supreme Court on Monday blocked an executive order by Gov. Tony Evers (D) that attempted to delay in-person voting for the state's primary election — currently scheduled for Tuesday — until June 9.

Driving the news: Judges ruled 4-2 along ideological lines that Evers does not have the power as governor to unilaterally postpone the election, despite the fact that the state has a stay-at-home order in place due to the coronavirus pandemic.

Go deeperArrowUpdated 27 mins ago - Health

Coronavirus dashboard

Illustration: Sarah Grillo/Axios

  1. Global: Total confirmed cases as of 5 p.m. ET: 1,331,032 — Total deaths: 73,917 — Total recoveries: 275,851Map.
  2. U.S.: Total confirmed cases as of 5 p.m. ET: 356,942 — Total deaths: 10,524 — Total recoveries: 18,999Map.
  3. 2020 update: Wisconsin governor orders in-person primary voting delayed until June.
  4. States latest: West Coast states send ventilators to New York and other states with more immediate need — Data suggest coronavirus curve may be flattening in New York, Gov. Andrew Cuomo said.
  5. World update: U.K. Prime Minister Boris Johnson moved to intensive care as coronavirus symptoms worsen.
  6. Stocks latest: The S&P 500 closed up 7% on Monday, while the Dow rose more than 1,500 points.
  7. What should I do? Pets, moving and personal health. Answers about the virus from Axios expertsWhat to know about social distancingQ&A: Minimizing your coronavirus risk.
  8. Other resources: CDC on how to avoid the virus, what to do if you get it.

Subscribe to Mike Allen's Axios AM to follow our coronavirus coverage each morning from your inbox.

Stocks jump 7% despite bleak coronavirus projections

People passing by the New York Stock Exchange amid the coronavirus pandemic. Photo: John Nacion/NurPhoto via Getty Images

The S&P 500 closed up 7% on Monday, while the Dow rose more than 1,500 points.

Why it matters: The huge market surge comes amid rare optimistic signs that the spread of the coronavirus may be slowing in parts of the country, including New York. But government officials say this will be a difficult week, while economists — including former Fed chair Janet Yellen today — warn that the pandemic could have a catastrophic impact on the global economy.