The Information has held talks with Bloomberg Media about a bundled subscription, sources tell Axios.

Why it matters: While the talks were preliminary and a potential partnership is not confirmed, both businesses cater to a high-end business consumer, so the audience alignment makes sense.

The big picture: The subscription landscape is growing so competitive, that news companies banning together to sell joint subscription packages may be the next big trend.

  • Both The Information and Bloomberg Media's individual subscription price is higher than the typical consumer subscription, at $400 and $340, respectively per year.
  • The news comes as The Information looks to grow its corporate subscriptions.
  • Bloomberg launched its consumer-facing subscription service in 2018.

Go deeper: An exclusive club of media unicorns survives media industry turmoil

Go deeper

Hurricane Zeta makes landfall on Louisiana coast as Category 2 storm

A satellite image of Hurricane Zeta. Photo: National Hurricane Center/NOAA

Hurricane Zeta made landfall along the southeastern coast of Louisiana as a Category 2 storm on Wednesday, bringing with it "life-threatening storm surge and strong winds," per the National Hurricane Center.

What's happening: The hurricane was producing maximum sustained winds of nearly 110 mph and stronger gusts.

Updated 54 mins ago - Politics & Policy

Coronavirus dashboard

Illustration: Sarah Grillo/Axios

  1. Politics: Biden ahead in Wisconsin, Michigan as cases surge in the Midwest.
  2. Health: Surge "is real" and not just caused by more tests, Trump's testing czar saysMask mandates help control rise in hospitalizations Some coronavirus survivors have "autoantibodies."
  3. Business: Surge is sinking consumer confidence Testing is a windfall.
  4. World: Europe faces "stronger and deadlier" coronavirus wave France imposes lockdown as Macron warns of overwhelming second COVID wave Germany to close bars and restaurants for a month.
  5. Sports: Boston Marathon delayed as COVID-19 surges MLB to investigate Dodgers player who joined celebration after positive COVID test.

What the 2020 election means for science

Illustration: Sarah Grillo/Axios

The 2020 presidential election presents two stark paths for the direction of future-focused scientific research.

Why it matters: Science is a long game, with today's breakthroughs often stemming from research carried out decades ago, often with government help. That means the person who occupies the White House over the next four years will help shape the state of technology for decades into the future.