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The Information and Bloomberg discuss a bundled subscription

The Information has held talks with Bloomberg Media about a bundled subscription, sources tell Axios.

Why it matters: While the talks were preliminary and a potential partnership is not confirmed, both businesses cater to a high-end business consumer, so the audience alignment makes sense.

The big picture: The subscription landscape is growing so competitive, that news companies banning together to sell joint subscription packages may be the next big trend.

  • Both The Information and Bloomberg Media's individual subscription price is higher than the typical consumer subscription, at $400 and $340, respectively per year.
  • The news comes as The Information looks to grow its corporate subscriptions.
  • Bloomberg launched its consumer-facing subscription service in 2018.

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