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Photo: Tom Williams/CQ-Roll Call, Inc via Getty Images

Mike Bloomberg is working with Instagram meme influencers with millions of followers to help promote his presidential campaign in paid posts, the New York Times reports.

Why it matters: It’s an innovative and fresh strategy that reflects the prowess of Bloomberg’s massive and well-funded digital operation — and it specifically targets Generation Z, a demographic that might know the least about the former New York mayor.

via Instagram

Details: Bloomberg's campaign is working with Meme 2020, a company created by Mick Purzycki, the chief executive of the meme media and marketing company Jerry Media.

  • Bloomberg had sponsored posts on multiple accounts with more than a million followers, including Jerry Media’s account, with more than 13.3 million followers.
  • The posts fake direct messages of the candidate asking Instagram influencers to help make him "the cool candidate."
  • Some users were unsure if the posts were legitimate or a coordinated joke from the meme accounts.

What they're saying: “We’re trying to be innovative with how we’re translating the campaign message on social, trying to do it how the internet actually works,” an aide to the Bloomberg campaign told the NYT. “Tweeting from @mikebloomberg is a very 2008 strategy.”

  • “The way Trump’s campaign is run is extremely social first,” the aide continued. “We’re trying to break the mold in how the Democratic Party works with marketing, communication and advertising, and do it in a way that’s extremely internet and social native.”

Go deeper: Bloomberg's big bet on the power of money

Go deeper

Ina Fried, author of Login
2 hours ago - Technology

Intel CEO sees making own chips as a matter of national security

Pat Gelsinger. Photo: Axios on HBO

Intel CEO Pat Gelsinger is putting the pressure on the U.S. government to help subsidize chip manufacturing, insisting the current reliance on plants in Taiwan and Korea as "geopolitically unstable."

Why it matters: There is bipartisan support for funding the domestic semiconductor industry, but Congress has yet to sign the check. The Senate has passed the CHIPS Act that includes $52 billion in semiconductor investment, but it has yet to pass the House.

Updated 2 hours ago - World

17 U.S. and Canadian missionaries kidnapped in Haiti

Haitian soldiers guard the public prosecutor's office in Port-au-Prince this month. Photo: Richard Pierrin/AFP via Getty Images

Children are among a group of 17 missionaries kidnapped in Port-au-Prince, Haiti, per a statement from Christian Aid Ministries Sunday.

The latest: "The group of 16 U.S citizens and one Canadian citizen includes five men, seven women, and five children," the Ohio-based group said. Haitian police inspector Frantz Champagne on Sunday identified the 400 Mawozo gang as the group responsible, in a statement to AP.

Ina Fried, author of Login
3 hours ago - Technology

Intel CEO wants to compete against Apple

Intel CEO Pat Gelsinger hasn't given up on the idea of the Mac once again using Intel chips, but he acknowledges it will probably be years before he gets that chance.

  • In the meantime, he is focused on powering Windows machines that give Apple CEO Tim Cook a run for his money.

Why it matters: In getting pushed out of the Mac, Intel not only lost a customer but picked up a new rival.