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A physical imitation of a Bitcoin in Istanbul in December 2020. Photo: Ozan Kose/AFP via Getty Images

Bitcoin, the world's largest cryptocurrency, continued to rally into the new year by surpassing $30,000 for the first time on Saturday, according to Bloomberg.

Why it matters: The new milestone comes just after the currency breached $20,000 for the first time in December — a massive rebound from its severe crash in March at the start of the coronavirus pandemic.

Flashback: The value of a Bitcoin broke $15,000 in November after the Justice Department seized about $1 billion worth of the cryptocurrency from an online criminal marketplace.

What they're saying: Bitcoin could reach $50,000 as soon as the first half of 2021, according to Antoni Trenchev, managing partner and co-founder of Nexo, which claims to be the world’s biggest crypto lender.

  • Scott Minerd, chief investment officer of Guggenheim Investments, told Bloomberg in a Dec. 16 interview that Bitcoin could reach $400,000.

Go deeper

First look: Bloomberg to hold contest for cities to address pandemic

Illustration: Aïda Amer/Axios

Mike Bloomberg is staging a global competition that asks mayors to describe nimble responses to the pandemic in their cities, with 15 winners receiving $1 million grants.

Why it matters: Urban areas around the world have been the hardest hit by COVID-19, and by pinpointing approaches that have worked particularly well — or that have the potential to do so —  Bloomberg Philanthropies hopes to foster long-lasting societal improvement.

Kaine, Collins' censure resolution seeks to bar Trump from holding office again

Sen. Tim Kaine (center) and Sen. Susan Collins (right). Photo: Andrew Harnik/Pool via Getty Images

Sens. Tim Kaine (D-Va.) and Susan Collins (R-Maine) are forging ahead with a draft proposal to censure former President Trump, and are considering introducing the resolution on the Senate floor next week.

Why it matters: Senators are looking for a way to condemn Trump on the record as it becomes increasingly unlikely Democrats will obtain the 17 Republican votes needed to gain a conviction, Axios Alayna Treene writes. "I think it’s important for the Senate's leadership to understand that there are alternatives," Kaine told CNN on Wednesday.

Stark reminder for America's corporate leaders

Rosalind "Roz" Brewer is about to become only the second Black woman to permanently lead a Fortune 500 company. She starts as Walgreens CEO on March 15.

Why it matters: It's a stark reminder of how far corporate America's top decision-makers have to go during an unprecedented push by politicians, employees and even a stock exchange to diversify their top ranks.