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Chris Pizzello / AP

Vox Media, home to eight sites including Vox, Recode, and SB Nation, is adding Bill Simmons' sports, culture, tech and podcasts site The Ringer to its media suite. Moving off of Medium's platform, The Ringer will leverage Vox's sales and technology resources while remaining editorially independent.

In a statement, Vox said The Ringer will operate on Chorus, its proprietary technology and data platform, which will help the site seamlessly integrate The Ringer's technology, data and advertising assets.

What's in it for Vox? Vox gets Simmons' massive and loyal sports and pop culture audience, something Vox Media Chairman and CEO Jim Bankoff acknowledged in a statement announcing the partnership. The Ringer brings a sense of prestige to the media conglomerate's sports coverage, complementing SB Nation's commodity news approach. In 2011, Simmons founded ESPN's popular sports and culture platform, Grantland, where he was able to build a huge national brand and lure major talent. The Ringer is seen as Simmons' attempt to replicate Grantland's influence and coverage.

What's in it for Simmons? The Ringer will still have editorial independence, but will now have access to Vox's core infrastructure, including people that will sell advertising to the site, ad tech (the ability to leverage all of Vox Media's data as a part of broader ad campaigns) and backend technology and infrastructure. It will also receive a split of its ad revenue, according to The Wall Street Journal. Medium discontinued its ad services in January.

Go deeper

Updated 4 mins ago - Politics & Policy

Swastikas found outside Union Station in D.C.

People walk through Union Station on Jan. 16 in Washington, D.C. Photo: Spencer Platt/Getty Images

Drawings of swastikas appeared etched around the entrance to Union Station in Washington, D.C., on Friday morning.

Driving the news: "An investigation is underway with Amtrak Police and the Metropolitan Police Department after swastikas were reported on the exterior of Washington Union Station on Friday," Amtrak spokesperson Kimberly Woods said in a statement to Axios.

Updated 10 mins ago - Energy & Environment

Bomb cyclone prompts blizzard warnings from Virginia to Maine

Computer model projection showing the intense storm off of Cape Cod on Jan 29, 2022, with heavy snow and strong winds lashing the coastline. (Weatherbell.com)

Blizzard warnings are in effect for 11 million people from coastal Virginia to eastern Maine as a potentially historic winter storm is set to slam the Mid-Atlantic and Northeast beginning Friday.

Why it matters: The storm will bring hazards ranging from zero visibility amid hurricane force wind gusts and heavy snow, to coastal flooding that will erode vulnerable beaches and threaten property from the Jersey shore to coastal Massachusetts.

Jan. 6 panel subpoenas "alternate" Trump electors

Rep. Bennie Thompson (D-Miss.) addresses the media after a House Jan. 6 select committee hearing in July 2021. Photo: Tom Williams/CQ-Roll Call, Inc via Getty Images

The House select committee investigating the Jan. 6 attack on Friday announced subpoenas for more than a dozen people who led groups of "alternate electors" for former President Trump.

Why it matters: Slates of fake electors organized by pro-Trump forces in the wake of the 2020 election have come under intense scrutiny in recent weeks around the one-year anniversary of the attack.