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Axios Jan 31
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Big Tech eyes live sports broadcasts

The Olympic rings as snow falls
The Olympic rings in Pyeongchang, South Korea. Photo: Francois-Xavier Marit / AFP / Getty Images

The year is 2034 — 16 years from now, writes Variety's Todd Spangler — and the way you watch sports could be quite different.

The state of play: "[N]o company is known to be making a play for the rights to the Olympics just yet. But as NBC is set to blanket the two biggest sporting events on American calendars — Super Bowl LII (Feb. 4) and the 2018 Winter Olympics (Feb. 9-25) — across screens everywhere next month, tech titans are making an unmistakable advance on sports telecasts."