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Data: Parse.ly; Table: Naema Ahmed/Axios

Google has created a new tool to help newsrooms make coverage decisions based on real-time data of what’s being searched on Google and talked about on Twitter, executives tell Axios.

Why it matters: It’s the latest effort by a tech giant to help give newsrooms access to data that could help them make content decisions around what's trending online.

  • Facebook bought CrowdTangle, a tool that publishers use to see what's trending on the web, in 2016.

The tool, called Trending Topics, is available for free to any newsroom that utilizes Google’s free analytics platform, Google Analytics.

The big picture: Google argues newsrooms can boost user loyalty by using the tool to cover the topics they are most interested in.

But new data from traffic analytics company Parse.ly finds that not all publishers need to be as reliant on what's going viral.

  • The data suggests that health and lifestyle content tend to get most of its traffic referrals internally from the home pages or other destinations within the publishers' ecosystem.
  • This means that for some niche topics, understanding what's going viral means more than it does for others.

The bottom line: News publishers need this tool more than evergreen lifestyle publishers.

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Updated 6 mins ago - Politics & Policy

Coronavirus dashboard

Illustration: Sarah Grillo/Axios

  1. Global: Total confirmed cases as of 1 p.m. ET: 33,443,701 — Total deaths: 1,003,337 — Total recoveries: 23,200,183Map.
  2. U.S.: Total confirmed cases as of 1 p.m. ET: 7,159,222 — Total deaths: 205,345 — Total recoveries: 2,794,608 — Total tests: 102,342,416Map.
  3. Health: Americans won't take Trump's word on the vaccine, Axios-Ipsos poll finds.
  4. States: NYC's coronavirus positivity rate spikes to highest since June.
  5. Sports: Tennessee Titans close facility amid NFL's first coronavirus outbreak.
  6. World: U.K. beats previous record for new coronavirus cases.

NYC's coronavirus positivity rate spikes to highest since June

New York Mayor Bill de Blasio. Photo: Noam Galai/Getty Images

New York City's coronavirus positivity rate has ticked up to 3.25%, its highest since June, Mayor Bill de Blasio said at a news conference on Tuesday.

Why it matters: The jump — from 1.93% on Monday — came on the first day that public elementary classrooms reopened in the city after months of closures, but guidelines state that all public schools will have to shut if the citywide seven-day positivity rate stays above 3%.

Dan Primack, author of Pro Rata
2 hours ago - Economy & Business

AppHarvest is going public

Illustration: Sarah Grillo/Axios

AppHarvest, a Morehead, Ky.-based developer of large-scale tomato greenhouses, is going public via a reverse merger with a SPAC called Novus Capital (Nasdaq: NOVSU). The company would have an initial market value of around $1 billion.

Why it's a BFD: This is about to be a "unicorn" based in one of America's poorest congressional districts. AppHarvest CEO Jonathan Webb tells Axios that the company will employ around 350 people in Morehead by year-end, and that its location allows its product to reach 75% of the continental U.S. within a one-day drive.

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