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A growing idea: Big Tech should pay people for their data

At work. Photo: Chris Jackson/Getty

Big Tech is being challenged by a new strain of thought: that it should pay people for their data. The current arrangement — data for free search and friendship services — is insufficient, the new thinking goes.

Why it matters: If adopted, the argument — pressed by tech thinkers, economists and a new book — could erode billions of dollars of profit from companies like Google and Facebook, along with China's Alibaba and Tencent. Meanwhile, an undetermined amount of money, though probably just a few dollars to start, would go into the pockets of ordinary people around the world.