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Big Tech's new worst enemy: telecoms

AT&T store in Times Square
Photo: Richard Levine / Corbis via Getty Images

Telecom companies like AT&T and Verizon are racing into the digital advertising space — currently dominated by Google and Facebook — now that Washington has given them the ability to sell data to third-party advertisers.

Why it matters: The growth rate in the digital ad market is expected to decrease over the next four years, according to eMarketer, meaning that any market share internet service providers are able to gain will eventually come at the expense of other advertising-based businesses, mainly Google and Facebook.