Nov 8, 2018

The Big Tech beauty edge

Photo: Alexandre Schneider/Getty

Big Tech — Amazon, Google, Facebook and Apple — is using data and augmented reality in a push into the $265 billion-a-year beauty retail market.

Why it matters: Tech giants own increasingly granular data about the people who search, socialize and shop on their platforms, giving them a strong start at countering the current dominance of brick-and-mortar stores.

Amazon already has a 20% share of online beauty retail — and it's growing.

  • Walmart remains far and away the biggest beauty retailer in the U.S., capturing a whopping 27.6% of the total market in 2017, according to Coresight Research.
  • But Amazon has recently launched a line of low-priced, private-label personal care and beauty basics, like face washes and shaving creams, per market research firm CB Insights.

Google has partnered with Sephora, the iconic makeup brand, and Google Home users can book treatments at Sephora or take beauty quizzes.

  • Google's other weapon is the community of beauty influencers on YouTube whose videos get millions of views. Google is partnering with traditional beauty brands like Neutrogena that want to put their products in front of those viewers through ads on viral beauty vlogs, CB Insights says.

Facebook is using all parts of its platform in a concentrated beauty push.

  • It's experimenting with beauty bots that chat with customers on Messenger. It's also using augmented reality, where customers can "try on" products to see what they look like, per CB Insights.
  • It's mining advertising data to offer companies insights on what beauty products its users like and buy.

Apple is also working with developers on augmented reality apps that will let iPhone and iPad users try on makeup at home, CB Insights says.

Go deeper

Italy reports lowest number of new coronavirus cases since February

Italy’s aerobatic team Frecce Tricolori fly over Milan in Duomo Square on May 25. Photo: Francesco Prandoni/Getty Images

The Italian government reported 300 new cases of coronavirus on Monday, the lowest daily increase since Feb. 29.

Why it matters: Italy, the first country in Europe to implement a nationwide lockdown after emerging as a hotspot in March, appears to have finally weathered its coronavirus outbreak. Italy has reported nearly 33,000 total deaths, the third-highest total behind the U.S. and U.K.

Coronavirus dashboard

Illustration: Aïda Amer/Axios

  1. Global: Total confirmed cases as of 2 p.m. ET: 5,453,784 — Total deaths: 345,886 — Total recoveries — 2,191,310Map.
  2. U.S.: Total confirmed cases as of 2 p.m. ET: 1,651,254 — Total deaths: 97,850 — Total recoveries: 366,736 — Total tested: 14,163,915Map.
  3. World: Top Boris Johnson aide defends himself after allegations he broke U.K. lockdown — WHO suspends trial of hydroxychloroquine over safety concerns.
  4. 2020: Trump threatens to move Republican convention from North Carolina — Joe Biden makes first public appearance in two months.
  5. Public health: Officials are urging Americans to wear masks over Memorial Day.
  6. Economy: White House economic adviser Kevin Hassett says it's possible the unemployment rate could still be in double digits by November's election — Charities refocus their efforts to fill gaps left by government.
  7. What should I do? Hydroxychloroquine questions answeredTraveling, asthma, dishes, disinfectants and being contagiousMasks, lending books and self-isolatingExercise, laundry, what counts as soap — Pets, moving and personal healthAnswers about the virus from Axios expertsWhat to know about social distancingHow to minimize your risk.
  8. Other resources: CDC on how to avoid the virus, what to do if you get it, the right mask to wear.

Subscribe to Mike Allen's Axios AM to follow our coronavirus coverage each morning from your inbox.

Updated 1 hour ago - Politics & Policy

Joe Biden makes first public appearance in over two months

Photo: Oliver Douliery/AFP via Getty Images

Former Vice President Joe Biden made his first in-person appearance in over two months on Monday to honor Memorial Day by laying a wreath at a Delaware veterans park, AP reports.

Why it matters: Biden, the Democratic Party's presumptive nominee, has taken the unprecedented step of campaigning from his home during the coronavirus pandemic, ever since canceling a rally in Cleveland on March 10.