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Joe Biden. Photo: Sean Rayford/Getty Images

After spending an additional $45.2 million on political ads this week, former Vice President Joe Biden has become the highest-spending political candidate on TV ads ever, according to data from Advertising Analytics.

By the numbers: In total, the Biden campaign has spent $582.7 million on TV ads between 2019 and 2020, officially surpassing Michael Bloomberg's record spend of roughly $582 million. Biden's spend includes his primary and general election advertising.

The big picture: More money has been spent so far this cycle on election and policy ads than any other in American history, per Advertising Analytics.

  • Roughly $7.76 billion has been dropped on political advertising so far this cycle.
  • Overall, the election is on track to become the most expensive in history.

Be smart: For the first time ever, spending on digital political advertising has slightly surpassed cable. Still, advertising spent on broadcast television — mostly at the local level — reigns supreme.

Expand chart
Data: Advertising Analytics; Note: Political includes all election, political and advocacy advertising; Chart: Axios Visuals

What's next: Between now and Election Day, Biden reserved another $57.5 million in TV advertising, while the Republican National Committee and Trump campaign have reserved $19.2 million. The Trump campaign itself has reserved $15 million.

  • Future Forward PAC, which supports Democrats, has reserved $42.2 million while America First Action PAC, which backs Republicans, has reserved $20.4 million.

Go deeper

Jan 27, 2021 - Technology

Facebook to downplay politics on its platform

Photo Illustration: Sarah Grillo/Axios

Facebook CEO Mark Zuckerberg on Wednesday said the company will dial back on pushing political groups and content to users.

Why it matters: Facebook is hoping to dim intense political pressure from conservatives and liberals by backing away from arguments it’s long made that political speech is vital to free expression.

Updated 1 hour ago - Politics & Policy

Here come Earmarks 2.0

DeLauro at a hearing in May 2020. Photo: Alex Wong/Getty Images

The House Appropriations Committee is preparing to restore a limited version of earmarks, which give lawmakers power to direct spending to their districts to pay for special projects.

Why it matters: A series of scandals involving members in both parties prompted a moratorium on earmarks in 2011. But Democrats argue it's worth the risk to bring them back because earmarks would increase their leverage to pass critical legislation with a narrow majority, especially infrastructure and spending bills.

Ben Geman, author of Generate
2 hours ago - Energy & Environment

UN says Paris carbon-cutting plans fall far short

Illustration: Sarah Grillo/Axios

Nations' formal emissions-cutting pledges are collectively way too weak to put the world on track to meet the Paris climate deal's temperature-limiting target, a United Nations tally shows.

Driving the news: This morning the UN released an analysis of the most recent nationally determined contributions (NDCs) — that is, countries' medium-term emissions targets submitted under the 2015 pact.