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Bookstores are trying to keep their relationships with readers despite the coronavirus pandemic, and they've adopted new ways to do so, Ann Patchett, a best-selling author and co-owner of Parnassus Books, a Nashville-based bookstore, said during an Axios digital event.
Why it matters: Tennessee has rolled back its coronavirus restrictions, but Patchett said her bookstore will not physically reopen just yet to avoid a possible spike in cases. Instead, Parnassus will continue expanding its online shopping.
- The store now offers video book recommendations, which Patchett hopes will maintain the connection between customer and bookseller.
- For Mother's Day, Parnassus offered book boxes with signed cards from Patchett. She said she signed 250 of them.
- "We’re trying really hard to be innovative," Patchett said. "Are we still going to be doing this in September? I have no idea."